Senior Marketing Manager

3 days ago

Minneapolis, United States Anaplan Full time

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers‘ success and to our Winning Culture.

Our customers rank among the who‘s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you‘ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self

We are looking for a self-motivated Marketing Manager / Sr. Manager, Supply Chain Solutions and Products(ideally based in our San Francisco, Miami, New York, or Minneapolis office)to contribute as a key stakeholder and to join our growing Industry, Solutions, and Product Marketing team. At Anaplan, we are revolutionizing SCM by transforming the way businesses operate. Our Supply Chain Applications are designed to tackle the most complex challenges, providing real-time insights, and enabling data-driven decisions that optimize performance and enhance visibility across the entire supply chain. We‘re looking for individuals excited to be part of a fast-growing company and contribute to the future of Supply Chain, and you will play a pivotal role in supporting and promoting these cutting-edge solutions.

As a Supply Chain Solution Marketing Manager, you‘ll be working closely with stakeholders across Product, Sales, GTM Operations, Competitive Intelligence, and Marketing, and you will drive the creation and communication of impactful content highlighting Anaplan‘s advantage in supply chain, supporting GTM strategy, and driving the launches of new applications and products. You will create compelling field-facing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization.

Your Impact

  • Support solution product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the supply chain domain
  • Partner with the Supply Chain Product team to develop messaging and positioning, build and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories, and other sales tools and sales content, to enable sales teams to communicate the value of Anaplan effectively
  • Develop the SCM social media strategy for Linked In, Twitter, and other platforms to deliver messaging and positioning
  • Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan‘s SCM line of business
  • Support sales play launches by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
  • Discover and document complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate them to successful GTM strategies
  • Support the broader team to evangelize our solutions at conferences, tradeshows, to analysts and customers

Your Qualifications

  • 5+ years related B2B product marketing or pre-sales experience, ideally in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML
  • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
  • Proven capability to influence senior executives and purchasing stakeholders with messaging and content
  • Demonstrable GTM / launch experience
  • High energy, creativity, and can-do attitude, agility, ability to manage multiple priorities, and bias-for-action with exemplary results
  • Strong analysis and communication skills in writing and content development

#LI-Remote

Our Commitment to Diversity, Equity, Inclusionand Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.

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