Copywriter

3 weeks ago

Mountain View, United States Catapult Solutions Group Full time

Copywriter/Customer Experience Messaging Strategist, Email Marketing



Come join the CRM Team as an email marketing messaging and copywriting creating best-in-class communications tailored to drive retention and acquisition, and ensuring we deliver consistent and exceptional customer experiences across all our customer-facing touchpoints.



Leveraging data, behavioral insights, and a vast bank of brand creative assets, you’ll help create best-in-class email campaigns and draft messaging/copy (to be leveraged beyond the email channel) in order to drive engagement and provide actionable solutions to TurboTax’s vast and varied customer segments.



Responsibilities

  • Provide email messaging / copy / insights services to TurboTax’s CRM team, translating campaign briefs and marketers’ visions into best-in-class email campaigns providing clear value propositions, solutions and actions to TurboTax’s customers.
  • Digest wealth of customer behavioral insights and campaign data to help guide the design and messaging approach, and ensure the relevancy and personalization of all communications.
  • Ensure brand and messaging guidelines are strictly adhered and/or adapted to the email channel in order to drive the highest clarity of messaging.
  • Draft push notification and SMS marketing copy and creating visual assets in support of mobile marketing efforts.
  • Assist in creation and qa of on-the-fly campaigns leveraging email creation platform (e.g. Stensul) Act as the subject matter expert on email design and copy, representing the CRM team’s design standards/requirements in Intuit’s design organization forums Champion customer empathy, learning the ins and outs of all customer segments, and drafting solutions tailored to establish, for each audience, why TurboTax is the tax prep provider of choice.




Qualifications

  • Extensive experience with email and direct marketing copy + design best practices, technology and techniques Solid understanding of marketing cloud platforms; HTML a plus.
  • Gifted storyteller with ability to distill complex insights and translate them into compelling and simple value propositions.
  • Strong collaborator with stellar communication skills, and ability to operate in a matrix environment.
  • At ease with heavy workloads, prioritization of work and delivering on short timelines Language specialist with ability to write powerful copy, tailored to an audience.
  • Obsession with detail and perfection, with strong focus on design/copy proofing.
  • Expertise with design tools such as Figma, Photoshop and Illustrator but skilled in creating 'lo-fi' prototypes to share with users in a fast, iterative manner.
  • Strong online portfolio available for viewing.

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