Marketing Specialist

Marketing Specialist / B2CAs a key member of the Marketing team, the Marketing Specialist will provide planning and execution of eligible participant adoption marketing projects. The Marketing Specialist will be responsible for developing high-impact, just-in-time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high-urgency, and fast-paced environment.Major Responsibilities:Collaborate with Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectivesDevelop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollmentsGather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participantsLeverage demand generation skills to creatively and effectively capture attention of participantsDevelop and execute strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketingManage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self-mailers, and specialty print itemsCreate, manage and update content on internal- and external-facing company micrositesDrive development and management of co-marketing and co-branded participant enrollment materials for clientsCollaborate with Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challengesWrite, edit, proofread and update client-related content and communications in accordance with our style guideManage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective and reflects branding specificationsManage participant contact lists, imports and permissionsEnsure the quality, accuracy and timeliness of all participant engagement communicationsEnsure digital and print design is optimized for various delivery mediumsManage client demands, as well as internal requirements, while identifying and balancing competing prioritiesConduct competitor research as it relates to participant enrollment effortsTake on a variety of projectsKnowledge, Skills, and Abilities:Excellent follow up skills and communication skillsExcellent project management skillsQuick learner of technical skillsSuperior proofreading skillsResourceful personality with exceptional attention to detail and layout consistencyExperience working with clients and a variety of internal stakeholdersStrong time management skillsAbility to propose and develop ideas and plans proactivelyAbility to work independently and ability to work collaboratively with the teamAbility to bring creative solutions to existing programs and processesAbility to drive strategic creative executionsAdvanced use of Microsoft Office ApplicationsProfessional and personable demeanorKnowledge of Adobe Creative SuiteExcellent writer and detailed proofreaderCRM and marketing automation experienceGeneral Working Conditions:General office working conditions exist. Desk located in workstation area with little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.Qualifications:Education: BA/BS in business, marketing or related field preferredExperience: 3 to 5 years marketing experience 1 to 2 years experience in the health and benefits industryThis description is intended to be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.