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Marketing Manager

3 months ago

Edison, United States Robert Half Full time

*FULLY ONSITE IN EDISON NJ. *Applicants MUST BE ABLE TO COMMUTE 5x/week to EDISON, NJ - NO EXCEPTIONS.


Key Responsibilities:


Brand Strategy Development:

  • Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.
  • Develop comprehensive branding strategies that enhance brand identity and market positioning.

Digital Marketing:

  • Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
  • Utilize digital analytics tools to track performance and make data-driven decisions for continuous improvement.

Cross-Functional Collaboration:

  • Work closely with Sales, Product Development, Creative, and Customer Service teams to align marketing strategies with company goals and customer needs.
  • Foster strong interdepartmental relationships to ensure cohesive execution of marketing initiatives.

Campaign Management:

  • Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.
  • Coordinate with creative teams to produce engaging and impactful marketing materials.

Market Research:

  • Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences.
  • Adapt marketing strategies based on research findings to maintain a competitive edge.

Performance Analysis:

  • Monitor and report on the effectiveness of marketing campaigns and strategies using data analytics.
  • Use insights to drive continuous improvement and optimize marketing ROI.

Budget Management:

  • Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.
  • Monitor expenditures to ensure cost-effective execution of marketing activities.

Content Development:

  • Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.
  • Ensure content aligns with brand voice and marketing objectives.

Social Media Management:

  • Develop and implement social media strategies to enhance brand presence and engagement.
  • Manage social media accounts, including content creation, scheduling, and community engagement.

Brand Advocacy:

  • Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.
  • Build and maintain relationships with industry influencers and partners.



Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum of 4 years of experience in marketing, with a proven track record in brand development and campaign management.
  • Minimum of 4 years of experience in social media marketing, with expertise in managing various platforms and tools.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficient in digital marketing tools and analytics platforms.
  • Ability to work collaboratively across departments and manage multiple projects simultaneously.
  • Creative thinker with strong problem-solving abilities.