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SMS Product Manager

3 months ago

Chicago, United States Insight Global Full time

Insight Global’s client is looking for a Product Manager to Focus on SMS Marketing as a Product. They are looking for someone who knows what do you measure with KPIs, how do you know if the communication was successful with the SMS Marketing campaigns, what was successful what wasn’t. This person will be working cross functionally with the engineering teams and should have a solid understanding of technical terminologies and articulate the requirements into technical terms. This person should be able to do Business Analyst type work, product backlog management, understanding the scope of the effort. Gathering requirements, being able to deliver them. This person will be executing now, but they will then do strategy in the next steps. They are currently migrating from one version of Cisco to a more updated version. Need to have an ability to understand the technical and create the stories, new features, review the API documentation, etc and translating that into capabilities we need to develop.


Must Haves:

  • Minimum of 6-8 years of software product management experience
  • Strong background in SMS technologies (OR email is fine too) and understanding of the SMS messaging landscape - Examples of what they should know: What do you measure with KPI's, etc. How do you know communication was successful with the SMS marketing campaign, what works, what doesn’t.
  • Experience with SaaS delivery models
  • Excellent communication and collaboration skills
  • Strategic thinking and ability to make data-driven decisions
  • Familiarity with agile development methodologies and tools like ADO
  • Experience in user testing and data analysis
  • Ability to work in a dynamic, fast-paced environment

Plusses:

  • Right now they are using cisco- not sure what channel they are going to pick (could stick with cisco)
  • Experience with other messaging channels like RCS, WhatsApp, and push notifications
  • Familiarity with user growth and engagement strategies
  • Proficiency in data analytics tools PowerBI, Adobe Analytics
  • Strong Analytical and Problem – solving skills
  • Experience working with copywriters to define/test SMS/Rich Text copies.
  • Ability to manage multiple projects and priorities simultaneously
  • Passion for technology and innovation in the messaging space