Sr. Marketing Manager – Wearable Digital Medical Device
4 days ago
Sr. Marketing Manager – Wearable Digital Medical Device Direct message the job poster from Kaye/Bassman International. To watch a brief video about this opportunity: https://www.youtube.com/watch?v=7kgdjCpc33sMegabrand digital product with 5M+ users. Bold HCP strategy.
A high‑growth biotech company has a disruptive product portfolio that has added more than 5 million users in recent years and experienced multiple years of double‑digit YOY growth. The wearable digital products provide real‑time monitoring of a chronic medical condition that affects over 10% of the U. S. population. The market‑leading products deliver personal, actionable insights, are easy to use, and reduce hospitalizations by up to 50%.
They are scaling up their U. S. marketing team and adding a newly created position focused on U. S. commercial marketing. This is a high‑visibility role on a team that’s known for innovative, bold product strategies.
The Opportunity In this role, you will focus on HCP marketing targeted for the government channel, where the product is the market leader with a strong and growing presence. The product has hardware, software, and AI elements and you will work broadly across these elements. You can align for this role with a background in medical device or biopharma if you have a strong HCP marketing background, offering a rare chance to transition into digital medical device products. You will own branding, messaging, and positioning for channels targeting health care providers.
You will develop strategies, create campaigns/programs, and execute tactics for the government channel. You will scope projects, manage the budget, select and manage agencies/vendors, and work cross‑functionally with leaders in sales, legal, and regulatory. You will routinely present to executive leadership. Marketing is seen as an integral part of the sales and product adoption strategy, so this is a high‑visibility position.
The products have a dedicated, high‑performing sales team for this channel, and both sales and marketing have a service mindset for customers. The person who will succeed will exhibit a service mindset, value strong collaboration, and have excellent communication skills. This role extends beyond traditional product management, offering commercial aspects with significant growth potential. You’ll also cross over into EHR integration features, software data platforms, market‑access strategies, and government strategy.
We need an expert who is strong in HCP marketing, can present and defend recommendations with executive‑level senior management, and is comfortable with overnight domestic travel (estimated at 15%). Qualifications8+ years in the med‑tech/biopharma/biotech space in HCP marketingExperience with brand marketing, including branding, messaging, and positioningStrong executive presentation and influencing skillsBachelor’s degree required; MBA or similar preferredA highly competitive base salary is provided, along with a yearly cash bonus, generous 401(k) match, and a comprehensive benefits package. The base salary range is $130,000–$261,000. This position will be based in the San Francisco Bay Area with an onsite work style.
Financial assistance is available for relocation support. If you are a motivated, self‑starter who would like to help this organization grow, and your background and qualifications meet these specifications, please apply or respond by e‑mail.#J-18808-Ljbffr
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