Executive Director, Seasonal Merchandising

7 days ago


Westlake, United States Synergy Interactive Full time

Essential Duties & Responsibilities:

  • Understands the P&L for the spectrum of seasonal occasions and drives continuous growth.
  • Serves as a business lead for Financial Planning & Estimating.
  • Responsible for leading the development of Occasion Plans for seasonal occasions, working closely with occasion leaders, including marketing/promotion strategy, product mix, placement, and pricing strategy across categories.
  • Delivers retail productivity growth by curating assortments through optimized POGs on an ongoing basis.
  • Delivers product requirements (category/format/caption, COGs & Price) to Product Organization to support product development for existing categories.
  • Collaborates with Sales to deliver growth plans for all key seasonal occasions in all top accounts (Target, Walmart, Kroger, Albertsons, Meijer, Shoppers Drug Mart).
  • Drives retail activity calendar and initiative plans in partnership with Occasion Leads, Sales, Supply Chain, and FMO.
  • Collaborates with Finance, Sales, Product, and Supply Chain on business model planning and terms negotiation.
  • Partners with Product Organization by delivering business growth plans for category or format expansion, based on consumer occasion celebrations trends and retailer/competitive landscape.
  • Collaborates with Product Organization on distribution plans to scale new categories for cost-effectiveness.
  • Manages POG catalog across Category & designated Occasion spaces.
  • Works with Product Organization to plan and execute refresh and testing plans (Product-led) to determine how learnings will be strategically executed moving forward.
  • Develops distribution plans for program transitions and occasion sets to inform Supply Chain inventory build.
  • Works with direct reports (Occasion Leaders) and Chief Merchandising Officer to develop an occasion-based consumer research agenda.
  • Responsible for budget planning, career development (including hiring and training), and prioritizing team projects and planning.
  • Develops associates within the department to maintain an engaged and collaborative workforce, with clear succession plans and actionable development plans. Cultivates future leaders.
  • Delivers presentations to internal Executive Leadership and external stakeholders (customers, vendors, etc.) on a regular basis.


Minimum Qualifications: To perform this position successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.


Required Education:

  • Bachelor's of Science in Business/Marketing or related degree. Master’s degree preferred.


Required Length & Type of Experience:

  • 10+ years of prior retail/consumer product analyst experience demonstrating the ability to manage projects in a fast-paced environment where attention to detail is critical.
  • Manager of managers; Minimum of 5 years prior experience managing a team of 5+ direct reports; 20+ indirect reports.


Knowledge, Skills & Abilities:

  • Excels in demonstrating key Leadership Competencies: Inspirational Leadership, Highly Collaborative, Customer Centric, Accountability, Results-focused, Financial Acumen.
  • This position has full P&L responsibility and decision-making for Seasonal Occasions
  • Highly strategic and marketing-minded to execute consumer-centric plans informed by celebration trends.
  • Ability to establish & build productive relationships, both internal and external.
  • Ability to analyze and interpret business results.
  • Specific industry-related product knowledge.
  • Ability to effectively manage one’s time & resources to ensure multiple priorities are balanced & managed successfully.
  • Strong PC skills to include excellent knowledge of MS Office.



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