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Director, Site Merchandising
2 months ago
The Director, Site Merchandising will bring the Merchandising strategy to life on the website to drive the overall E-Commerce business and ensure operational success.
Responsibilities:
- Develop and lead Site Merchandising strategy to drive E-Commerce business
- Build framework for bringing our Product and Marketing strategies to life on our website which support brand, business, and site goals
- Partner with Product Merchandising teams to bring to life the Merchandising strategy on the website, leveraging digital best practices
- Build process for ensuring product assortment is accurately and optimally presented on the website to drive business
- Analyze and monitor Product performance using data based upon site levers to inform presentation on the website
- Develop ongoing hygiene process for ensuring digital assortment presentation is best-in-class
- Collaborate with Site Experience team to bring Product Marketing to life across various site touchpoints including Landing Pages, Navigation, and more
- Partner with cross-functional partners in Marketing to support the Go-to-Market story-telling for key products
- Partner with Digital Engineering teams to align Site Roadmap with Merchandising capabilities needed to support business goals
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field and/or equivalent years of experience needed.
- 10+ years E-Commerce experience; including 5+ years proven experience within Site Merchandising, preferably at an apparel brand.
- Strong understanding of E-Commerce business including KPI’s, best practices, and technical architecture