UX Research

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601 Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members. At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals. We offer: Competitive Wages Health/Life Benefits Health Savings Account plus Employer Seed 401(k) Savings Plan with Company Match Paid Parental Leave Company Paid Holidays Paid Time Off including Volunteer Time Tuition Reimbursement Business Casual Environment Rewards & Recognition Program Employee Assistance Program Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks To learn more about Purpose Financial visit Purpose Financial Website.Position Summary This position reports directly to the UX Director and is responsible for conducting research to uncover user insights that support the development of intuitive, accessible, and engaging digital experiences. This role blends analytical thinking, hands-on research, and a strong understanding of AI-driven tools to support data-driven design decisions. The ideal candidate will be fluent in user testing, journey mapping, and analytics platforms like Google Analytics (GA), with the ability to transform insights into actionable recommendations that enhance product strategy and execution. Purpose Financial will not provide sponsorship for employment-based visas or immigration benefits for this position. Applicants must be legally authorized to work in the United States without requiring immigration sponsorship now or in the future. Current or future immigration sponsorship includes, for example: H-1B, E-3, TN, O-1, CPT, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency, or otherwise requiring the entry of the company as your immigration employer of record in government records. Job Responsibility Plan, conduct, and synthesize user research across methods including usability testing, interviews, surveys, and diary studies. Leverage AI-powered research tools and predictive analytics to uncover deeper behavioral insights. Analyze quantitative data from GA and other analytics platforms to complement qualitative findings. Create and maintain detailed user journey maps that highlight customer pain points, motivations, and opportunities. Collaborate with cross-functional teams to align journey insights with business goals and design decisions. Understand and work within existing design systems to ensure consistency and scalability of user experiences. Partner closely with designers, product managers, and engineers to integrate research insights into the design and development process. Translate research insights into clear, actionable recommendations for improving conversion, engagement, and retention. Advocate for user-centered design practices across teams and influence product roadmaps with data-backed perspectives. Communicate findings effectively through reports, presentations, and storytelling that resonates with stakeholders. Job Responsibilities Cont.Education Required Degree in Human-Computer interaction, Psychology, Design, or related field (or equivalent experience) Experience Required Experience: 3-5+ years in UX research, human-centered design, or related fields. Research Skills: Strong background in usability testing, user journey mapping, and mixed-method research. Design Knowledge: Understanding of design systems and how they impact product scalability and user experience. Collaboration: Strong communicator who can work across disciplines (Product, Engineering, Marketing, and Design). Experience with tools like LogRocket, Hotjar, Maze, or similar platforms. Background in conversion rate optimization (CRO) or A/B testing. Experience Preferred: Familiarity with accessibility standards and inclusive design. Experience working with Agile/Scrum teams. Knowledge Required The ideal candidate will have a strong understanding of both qualitative and quantitative UX research methodologies, paired with proficiency in user testing techniques such as moderated, unmoderated, A/B, and usability testing. They should demonstrate expertise in user journey mapping and the ability to translate research findings into actionable insights that drive design and product decisions. A working knowledge of Google Analytics (GA) and other analytics platforms is essential for behavioral data analysis, along with a solid awareness of accessibility standards (WCAG) and inclusive design practices. Additionally, the candidate should possess knowledge of conversion optimization (CRO), funnel analysis, and digital product KPIs to ensure research outcomes are aligned with business goals and measurable success. Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products. Physical Requirements Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location. Competencies Customer Commitment Vision-Driven Action-Oriented Purpose-Driven OKR Travel 20% of travel Attire Business Casual Other Must be eligible to work in the USA and able to pass a background check. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. Requisition ID: 45604