Social Media Content Specialist

2 weeks ago

Ridgefield Park, United States EPITEC Full time

Summary:

This role will support the Home Entertainment division – which includes the industry-leading portfolio of Samsung TVs, projectors, audio and memory innovations. The role reports to and will work closely with the Sr. Manager of Social and Influencer and will collaborate frequently with the integrated marketing teams and external agencies. The social producer will produce, write, and edit social media content and copy.


Job Responsibilities:

• Build compelling and original content for our social media accounts, effectively translating business priorities into social-first content

• Develop authentic content that resonates with multi-generational audiences while collaborating with external agency partners.

• Strategically align creative concepts with product storytelling.

• Write engaging social copy for both paid and organic social

• Identify trends, news, and other culture-relevant content to amplify across O&O channels

• Collaborate with PR, strategy, and creative teams to execute major initiatives & branded campaigns

• Organize planning and creative execution of social content

• Stay informed of industry regulations and guidelines related to social media content, ensuring compliance and ethical standards are met


Qualifications

• 5-8+ years’ experience in social content creation with a diverse portfolio of work

• Exceptional social copy writing skills

• Video and photo editing skills are a must. Expertise across Adobe Premiere/Photoshop/Creative suite is preferred

• Passion for and/or experience in consumer electronics and technology a plus

• Knowledge of paid social tactics across platforms

• Experience with Reddit and Discord campaigns a plus

• Great communicator in both written and verbal form with impeccable copywriting skills

• Ability to process and interpret complex information and turn difficult concepts into easy-to-understand and persuasive copy/messaging

• Strong attention to detail with good editorial judgment, accuracy and sensitivity

• Familiarity with agency management

• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines


Education/Experience:

Bachelor's degree in marketing or equivalent training required.


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