Marketing Manager

3 months ago


Fort Wayne, United States Peg Perego USA inc. Full time

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with our sales team to support our product lines. You will have a strong marketing background with excellent communication skills.

Responsibilities

·        Define and execute marketing activities according to our marketing plan

·        Coordinate all social media campaigns, managing content creation and advertising campaigns

·        Manage company website and content

·        Manage e-commerce marketing campaigns and digital advertising, including Amazon AMS campaign planning

·        Collaborate with sales department to support product line in stores with the creation of marketing material (floor displays, catalogs, signage etc.)

·        Manage creation and maintenance of product packaging and artwork

·        Reach consumers through creative marketing strategies

·        Track performance of all marketing campaigns

Qualifications

·        Bachelor's degree or equivalent experience

·        3+ years' experience in marketing

·        Computer skills – Adobe Creative Suite preferred

·        Excellent written and verbal communication skills

·        Ability to prioritize and complete multiple assignments on time

·        Willingness to work flexible hours when needed

·        Self-motivated person who can work with minimal supervision

Willingness to travel domestically (trade shows) & internationally

Employment Type

Full-time



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