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Head of Product Marketing
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Head Of Product MarketingHomecare Homebase (HCHB) is the leading software platform for home-based care, empowering home health and hospice agencies to deliver exceptional patient outcomes through better efficiency, visibility, and decision-making. Trusted by the nation's top post-acute care providers, HCHB drives operational excellence with powerful data, analytics, and integrations that help caregivers spend more time on what matters most their patients.As the industry faces rising costs, staffing shortages, and evolving regulations, HCHB's technology helps agencies adapt, scale, and thrive in a rapidly changing healthcare landscape.The Head Of Product Marketing is a strategic leader responsible for defining and executing HCHB's go-to-market strategy across its product portfolio including Home Health, Hospice, Interoperability, and upcoming AI-driven innovations. This leader will own market positioning, product messaging, segmentation, competitive intelligence, and enablement strategies that drive pipeline growth, product adoption, and customer expansion.This role requires a balance of strategic vision and operational excellence leading a team of product marketers to translate complex healthcare software capabilities into clear, differentiated, and customer-centric value propositions.Key ResponsibilitiesGo-to-Market Strategy & ExecutionLead the planning and execution of go-to-market (GTM) strategies for new product launches, roadmap innovations, and key market initiatives.Partner with Product, Sales, and Customer Success to ensure alignment across launch planning, pricing, and positioning.Drive cross-functional execution for product releases and ensure market readiness across all touchpoints.Market Intelligence & PositioningOwn market segmentation, competitive analysis, and customer insights to guide positioning and roadmap prioritization.Identify market trends, buyer needs, and competitive threats in the home health, hospice, and post-acute space.Build differentiated product narratives that align with key buyer personas (CEOs, CFOs, Clinical Leaders, Operations, IT).Messaging & Content DevelopmentDevelop and maintain HCHB's product messaging architecture and value frameworks.Translate complex technical capabilities into benefit driven narratives for specific audiences and verticals.Oversee creation of thought leadership, sales collateral, product videos, web content, and campaign messaging.Sales Enablement & Revenue AlignmentEquip Sales and Customer Success teams with tools, training, and narratives to effectively position and sell HCHB solutions.Build competitive battlecards, ROI calculators, use cases, and customer success stories.Partner with RevOps to track campaign and product level performance metrics and optimize GTM effectiveness.Product PartnershipServe as the marketing voice in product strategy discussions, connecting customer insights to roadmap prioritization.Work closely with Product Management on naming, positioning, and messaging for roadmap initiatives.Support customer validation, beta testing, and launch planning for new innovations.Leadership & Team DevelopmentBuild, coach, and mentor a high performing product marketing team.Establish processes and best practices for launch management, messaging, and enablement.Foster a culture of collaboration, accountability, and results within the marketing organization.QualificationsEducation: Bachelor's degree in Marketing, Business, Communications, or related field required. MBA or Master's degree preferred.Experience: 10+ years of experience in B2B SaaS marketing, with at least 3 years in product marketing leadership roles. Proven success in launching and scaling enterprise SaaS products. Experience working cross functionally with Product, Sales, and Customer Success teams in a matrixed environment. Strong analytical and storytelling skills. Able to use data and insights to drive narrative and action.Skills & Competencies: Strategic thinker with the ability to translate market insights into actionable GTM plans. Exceptional communication, writing, and presentation skills. Strong leadership presence with experience influencing executive stakeholders. Highly organized and adept at managing multiple complex projects simultaneously. Passion for healthcare transformation and technology-driven impact.Key Performance Indicators (KPIs): Successful execution of product launches on time and with measurable adoption. Increased pipeline contribution from product marketing led initiatives. Improved sales enablement effectiveness (win rates, product-specific conversion). Market share growth in key segments (Home Health, Hospice, Interoperability). Customer engagement with product related content and messaging.This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.
