Digital Marketing Manager

Digital Marketing Manager (Adobe)Welcome to TELUS Digital where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada's largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.Location & FlexibilityOur Digital Marketing Manager (Adobe) is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity 2-3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC.The OpportunityAs a Digital Marketing Manager (Adobe) , you will leverage your expertise in Adobe Experience Platform applications (AEP, CDP, AJO, CJA) to lead complex business/technical integrations and impact our clients' products through data-driven decisions. You'll ensure our clients successfully adopt and leverage Adobe technologies as we launch their digital marketing campaignsResponsibilitiesLead complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, with a focus on Adobe Experience Platform applications such as AEP, CDP, AJO, and CJA, as well as other tools like Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and PunchhDrive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholdersCoach project teams and mentor the Growth team to ensure client success, with a specific emphasis on leveraging Adobe Experience Platform applications.Lead discovery engagements to learn our clients' business goals and determine their optimal marketing tech stacks, particularly focusing on the implementation and utilization of Adobe Experience Platform applications.Train clients on how to use their marketing technology stack, including Adobe tools, and advise on best practices for optimization and scalingLead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROIProvide feedback to internal teams on creative assets and content developmentResolve a wide range of customer inquiries from basic education to technical operations, specifically related to Adobe Experience Platform applicationsDevelop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics, leveraging Adobe Experience Platform applicationsCollaborate with technology vendors to develop customized marketing solutions for clients, with a focus on Adobe technologiesAnalyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance, using insights from Adobe Experience Platform applications.Travel to client offices as neededQualifications3+ years of professional experience in a client-facing marketing strategy role, with extensive experience in Adobe Experience Platform applications (AEP, CDP, AJO, CJA).Demonstrated proficiency in deploying campaigns in customer engagement platformsExperience successfully developing and leading multi-phase projects with diverse stakeholders, particularly those involving Adobe Experience Platform (AEP) applications.You've led diverse, cross-functional teams and have coached and mentored team membersExcellent written and verbal communication skillsProficient in HTML/CSS for emails, landing pages, content cards, and in-app messagesYou've successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value, utilizing Adobe Experience Platform (AEP) applications.Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc., with a focus on Adobe Experience Platform (AEP) applicationsYou can present complex ideas to clients and team members in a compelling and energetic wayYou're empathetic to client needs and can help find solutions if problems arise, especially those related to Adobe Experience Platform (AEP) applications.Equal Opportunity EmployerAt TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants' qualifications, merits, competence, and performance without regard to any characteristic related to diversity.In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits: Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums), Life & Disability Insurance, 401K matching, Flexible paid time off & paid company holidays, Parental Leave, Employee Share Purchase Plan, Employee Assistance Program (EAP), and more Individual compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons determined during the interview process. Role ranges are periodically reviewed and updated based on market changes, internal needs, and industry trends. To drive ongoing pay equity for team members, WillowTree conducts regular compensation audits.USA Pay Range $95,000 - $127,000 USD