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Senior Demand Generation Manager

3 months ago

McLean, United States Iridium Full time

What We’re Looking For:

Iridium is seeking a talented and enthusiastic Demand Generation Senior Manager to join our Sales & Marketing team. In this role you will be responsible for building and executing Iridium’s demand generation strategies reporting to the Vice President, Global Marketing & Corporate Communications. As the Demand Generation Senior Manager, you will play a pivotal role in driving our marketing efforts to generate new leads and will deploy targeted marketing campaigns across various platforms. You will thrive/succeed in this role if you are independent, a self-starter, with an analytical mindset and a knack for data-driven decision-making.


What You’ll Do:

  • Lead, develop, and execute strategic demand generation programs that support Iridium’s growth and expansion from concept to conclusion.
  • Responsible for creating, managing, and growing Iridium’s advertising and social media campaigns
  • Collaborate with Executive Leadership, Sales Operations. Lines of Business, and Channel Sales to develop new growth opportunities, identify target accounts and create personalized marketing plans
  • Collaborate across the Marketing Team to develop marketing strategies and campaigns that align with business goals and target audience needs.
  • Drive measurable performance improvements in paid ads, organic traffic, website conversion, and ABM programs.
  • Champion a data-driven culture by establishing KPIs, leveraging analytics to optimize programs, and recommending improvements.
  • Monitor and analyze campaign performance metrics including click through rates, conversion rates, and ROI to optimize effectiveness of the campaign and find areas of improvement.
  • Create and manage landing pages and forms for lead capture and conversion.
  • Develop and execute multi-channel marketing campaigns such as: email marketing, social media, and content marketing to generate demand and drive lead generation.
  • Create and manage demand generation budgets for paid media
  • Develops realistic forecasts and projections for campaign performance and revenue impact


What You’ll Need to Succeed:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 10+ years of progressive, relevant marketing experience
  • 5+ years of experience in demand generation and digital marketing (preferably in the technology industry).
  • Proven experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • A successful track record of building and executing high-performing marketing campaigns and partnering with sales teams
  • Excellent communication skills, with the ability to convey products, deliverables, analyses, and/or issues clearly and confidently, and recognize and adapt to different communication techniques
  • Can easily build meaningful relationships with others, including senior leadership outside of your own department
  • Ability to analyze a situation or problem, generate effective solutions, and see those solutions through to completion
  • Must possess the creativity and resourcefulness needed to make reliable decisions and determine methods on new assignments
  • Can thrive in a dynamic environment by handling multiple tasks and managing shifting priorities


Things That Would be Great if You Brought to the Table:

  • Experience with marketing automation and tech tools and CRM systems (e.g., HubSpot, 6Sense, Salesforce).
  • Experience managing vendors, partners, and managing budgets
  • Experience with marketing/sales technology, such as SFDC, Marketo, 6Sense, Demandbase, Zuddl/Zoom, Mutiny, Outreach, Chili Piper, Qualified


We’ll also need you to:

  • Be able to travel up to 25%
  • Be able to lift/handle boxes and inventory and support merchandising shipments.


Work Environment:

This position primarily works in the company office or in a home office. The position is largely sedentary with the majority of the position sitting in a chair and working with a computer. The role uses basic office equipment including a phone, video, computer, keyboard, mouse and printer. For meetings in-person, this position will need to be able stand, walk within the office and climb stairs on occasion.

Iridium is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity or status as a protected veteran. EOE of Minorities/Females/Vets/Disability and other protected categories.