Vice President of Sales

Vice President of SalesAbout CR FitnessHere We GROW Again CR Fitness is one of the fastest-growing Crunch Fitness franchise groups, with over 85+ locations and aggressive plans to expand across multiple markets. Our mission is to transform lives through fitness, leadership, and opportunity. We believe in building high-performing teams that deliver an exceptional member experience and drive explosive revenue growth.Position OverviewThe Vice President of Sales will lead the strategic vision, execution, and performance of all sales operations across CR Fitness clubs. This individual is responsible for driving top-line revenue through new member acquisition and presale performance while developing and mentoring a high-performing sales leadership team. This role requires a proven leader with deep fitness industry knowledge, strong analytical capabilities, and a results-driven, people-first mindset.Key ResponsibilitiesSupport, and develop the Vision and Culture and integrity of the organizationExecute sales strategies to meet and exceed company growth goals across all designated marketsResponsible for achieving monthly, quarterly, and yearly revenue / unit objectives set forth by the Company regarding membership and OperationsLead, coach, and develop a team of Regional Vice Presidents, District Managers, and General ManagersOversee membership performance, KPIs, and forecasting across all locationsAnalyze weekly and monthly performance trends and present data-driven recommendations to executive leadershipPartner with NCO team to ensure successful club launches and presale campaigns in new and expanding marketsPartner with Marketing, Operations, and Personal Training Leaders to align on member acquisition and retention strategiesCultivate a high-performance, accountability-driven sales culture aligned with CR Fitness valuesRequirements10+ years of progressive sales leadership experience in the fitness industryProven track record of building and scaling sales teams and driving multi-unit revenue growthStrong leadership and communication skills with the ability to motivate and influence all levels of the organizationAnalytical mindset with a deep understanding of sales metrics, CRM tools, and reportingPassion for fitness and a strong alignment with CR Fitness's mission and growth visionWillingness to travel regularly across markets (up to 75%)Willingness to relocate to any market based on the needs of the companyCompensation & BenefitsCompetitive base salary + performance-based bonusMedical, Dental, Vision & Life Insurance401K & PTOFree CR Fitness membership & Discounted Personal Training SessionExciting, team-oriented work environment with career growth opportunities in a rapidly expanding companyReady to drive the future of fitness? Be part of one of the fastest-growing fitness companies in the country. Apply today and help lead CR Fitness into our next era of success.CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona, and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers' increasing focus on health and wellness.Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.