Content Marketing Manager

2 weeks ago

Des Moines, United States Basis Theory Full time

We’re looking for an experienced content marketer to own content production and strategy. This role will take charge of the content function from planning and research, to execution and promotion and have significant influence in evolving the Basis Theory brand voice and tone. The content marketer will play an instrumental role in continuing to drive traffic, awareness, and conversion for a brand with a strong SEO foundation and many content opportunities.


About us:

Basis Theory offers a fully programmable vault to create engaging commerce flows, connect with any partner, effortlessly manage compliance, and keep control of payments data. Standing at the intersection of technology and commerce, Basis Theory’s PCI Level 1, SOC2 type 2, and ISO 27001-compliant vault revolutionizes the way fintechs and merchants build their payment infrastructure by providing unparalleled flexibility and customization, enabling businesses to tailor their payment stacks to their unique needs. From emerging fintech startups to established merchants, Basis Theory provides the tools and support necessary for each to craft a payment stack that perfectly aligns with their business model.


Basis Theory is building from first-hand experience at Twilio, Klarna, and Dwolla and has raised over $23 million from top-tier investors, including Bessemer Venture Partners, Stage 2 Capital, and Kindred Ventures. We are a globally distributed team that operates as a remote-first organization from the monthly stipend for remote working environments to our annual company get-together at a new tropical location each year :)


Responsibilities:

  • Conduct keyword research and identify content topics aligned with SEO best practices, company goals, and target audience interests.
  • Develop and maintain a content calendar that outlines content topics, formats, publishing schedules, and target channels.
  • Manage brand voice and style and continue to evolve the voice as markets shift.
  • Develop high-quality content in various formats, such as blog posts, social media content, email marketing campaigns, landing pages, and more.
  • Ensure content is factually accurate, well-written, engaging, and optimized for search engines.
  • Conduct customer interviews and create engaging case studies.
  • Publish content on the Basis Theory website, social media platforms, communities, and other relevant channels.
  • Utilize SEO optimization tools and techniques to improve content visibility in search results.
  • Monitor content performance through analytics and identify areas for improvement.


You may be a good fit if:

  • You have excellent writing and editing skills, including grammar and punctuation.
  • You can research and develop content with authority on a variety of topics.
  • You understand SEO best practices, performance measurement, and content marketing strategies.
  • You thrive in a role with mountains of opportunity and evolving processes.


Other experience that may help:

  • Have used Hubspot for CRM, blogging, and reporting
  • Writing for a payments or high-tech audience
  • Working in a high-growth or startup environment
  • Knowledge of Asana or other project management tools

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