National Sales Route to Market Sr Manager

5 days ago


Washington, United States Veterans Staffing Full time

Route To Market National Sr ManagerThe Route to Market (RTM) National Sr Manager is responsible for designing and execution Hershey Mexicos Route to Market strategy to ensure optimal product distribution, visibility, and execution across all trade channels. This role will lead the development of the fragmented and indirect channels, driving partnerships and test models that expand Hershesys reach into new points of sale and underserved geographies. The position will also be accountable for execution excellence in Modern Trade and Wholesale channels, elevating Perfect Store performance and optimizing cost-to-serve and commercial efficiency nationwide.Responsibilities:Fragmented Trade Strategy and Partnership DevelopmentEnsure Perfect Store Execution and KPIs Follow upTrack, analyze and report on execution KPIs identifying gaps and correctManage POS material allocation and execution budgets for RegionNegotiate with Customer Regional execution teams and plazas.Skills and abilities required:Design and implement the national Route to Market Strategy - Optimize Route to market Structure to maximize Cost to serve. - Analyze Geographic opportunities vs Budget Efficiency and Effectiveness.Lead The Expansion in distribution in Fragmented Trade. - Analyze Regional options and models to evolve quantity of distribution. - Propose and Test different models to maximize Numerical and Weighetd Distribution. - Negotiate with Partners and pay for performance.Develop and institutionalize Perfect Store 2.0 - Own Execution Framework for Modern Trade and Wholesale Channels - Provide Strategic insights across Areas to Maximize resources. - Lead multifunctional teams to drive Quality of Distribution across Channels.Maximize Digital Usage and Transformation - Evaluate current Tools and propose evolution of KPIs. - Use Technology to balance execution and efficiency in current models.Leadership & Talent Development - Lead, inspire, and develop a high-performing brand team. - Act as a culture carrier and role model for company values. - Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.Key Skills & Competencies:+10 years in similar RoleLeadership & People DevelopmentExecution Excellence (Perfect Store & Merchandising)Route to Market Modeling (Distribution and Execution)Analytical & Problem SolvingNegotiation & InfluenceCross-Functional CollaborationLeadership: proven track record of building and motivating teams.Discipline, Accountability & Results OrientationEnglish 100%



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