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Social Media Coordinator

2 months ago

Carlsbad, United States Beach Terrace Full time

Carlsbad Beach Hotel Properties is seeking a Marketing & Social Media Coordinator (part-time) for our stunning beachfront hotel


Our hotels, totaling under 100 rooms, have recently undergone almost $6 million in renovations. They boast oceanfront views and loyal, highly satisfied clientele. Here, we urge our employees to slow down and take care of our guests and each other. We establish high standards and aggressive goals, but we work together to achieve them. As hotel operators, we are proud to be 'fiercely independent', refusing to live by the frustrating traditional cycle of unreasonable demands coupled with retreating resources.


This position will execute the day-to-day community coordination of all social channels for Beach Terrace and Best Western Plus, Beach View Lodge Hotels, including but not limited to Instagram, Facebook, YouTube, LinkedIn, TikTok, and Pinterest, and the company’s social media strategy to increase brand awareness, improve marketing efforts, and increase sales. Assist properties with additional hotel marketing functions, including but not limited to reputation management, review responses, content curation, website maintenance, third party platform management and email marketing campaigns.


Our strongest asset as a hotel is our location, the ‘private’ beach that is our backyard. Our Associates will ensure every guest feels a personal connection to our little corner of the world. Our company offers a congenial work environment and inspiring and zen feeling ocean views.


Our values

We are proudly small and personal. We are impeccable with our word and all that follows. Inspiration comes at no extra charge. We thrive on being fun, fantastic and friendly. We come with purpose, innovate with grace, and enjoy the waves. We are experts at our numbers but make human decisions.


Responsibilities

  • Curate and compose seasonal social media content calendar to ensure brand consistency through tone, voice, imagery.
  • Work with Area Director of Marketing to establish a social media strategy that grows followers, increases engagement, and generates brand awareness across all social channels.
  • Measure social success and track performance through monthly reporting.
  • Establish consistent posting rhythm and ensure social media content is accessible for those with disabilities.
  • Compose posts curated with on-brand imagery, thoughtful copy, compelling CTAs, and cheeky hashtags for social posts.
  • Capture on-site photos and videos in real time to showcase properties across social media platforms.
  • Edit photos as necessary to adhere to brand photography standards.
  • Foster online community growth by engaging our audiences, actively responding to questions, comments, DMs, and driving conversations with appropriate brand voice across channels, on both paid and organic campaigns.
  • Ensure social profiles and links are accurate, fresh and utilize UTM tracking.
  • Understand brand requirements, design standards and seasonal promotions so that all published content is on-brand and satisfies brand style requirements.
  • Maintain active “social listening” to monitor and report on social sentiments related to our brand, competitors, and market.
  • Monitor, respond to, and report on social sentiments across online review platforms such as TripAdvisor, Google My Business, OTAs, Medallia, and our own Revinate revenue platform.
  • Update monthly reporting template on social campaign performance, brand reputation, and critical KPIs.
  • Develop and source user generated content by reaching out to fans, guests, local industry partners, etc.
  • Monitor travel/hospitality industry news for latest “best practices”, trends, technology, social opportunities, analytics/tracking news, and strategies.
  • Produce written and visual content to be presented on both guest and employee facing print and/or digital collateral.
  • Support the execution of hotel rebranding strategy including unique brand storytelling, content creation, social content calendars, the implementation of branding guidelines/style guide, etc.
  • Marketing support as necessary, including but not limited to: website updates and management, email marketing support, third party website updates, OTA updates.
  • Actively work to build and promote community content.
  • Source topics for monthly blog, write blogs or source blog authors in collaboration with Area Director of Marketing.


Qualifications

  • Possess expert knowledge of creative requirements for each social media platform and content format (Stories, Reels, Newsfeed, video, etc.)
  • Ability to measure key social metrics, understand web analytics/tracking, and report data insights to drive web performance, online brand growth, content strategy, and audience targeting opportunities.
  • Outstanding organizational skills, detail oriented and ability to work under pressure to meet deadlines.
  • Critical thinker with strong problem-solving and research proficiencies
  • Creative mind with superb written and verbal communication skills
  • Bachelor’s degree in marketing/communications, journalism, public relations or related area of study preferred
  • One (1) year experience in content management, social media coordination, creative writing and advertising concepts preferred
  • Ability to work on-site in Carlsbad, CA
  • Preferred Job Skills and Requirements:
  • Experience with Adobe Creative Suite, including Photoshop, Lightroom and InDesign, or Canva
  • Experience with paid social media campaigns and campaign management


This is a part-time position, estimating 15-20 hours per week. Flexible, hybrid schedule available based on business needs.


The Carlsbad Beach Hotel Properties offers a high quality, zero deductible and low-cost health plan through Sharp Health Care. We also offer SunLife Dental; CalSavers retirement plan; and VSP vision insurance plans along with vacation, holidays, personal health days and very competitive wages.


As a condition of employment our company requires: Drug Test Basic Physical Exam administered by a physician Background Check Approval from E-Verify to work in the United States.


Carlsbad Beach Hotel Properties, LLC is an equal opportunity employer, and will provide reasonable accommodation.


We are committed to providing a diverse environment. Note to Applicants: Smoking is prohibited in all indoor areas of the hotel. A designated smoking area is available across the street, in our private park.