Digital Marketing Analyst

3 weeks ago

Cleveland, United States Flexjet Full time

Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead attribution, UX/UI, competitive footprint, website performance and the organization's overall digital visibility. The ideal candidate should have a strong background in analyzing digital marketing statistics and campaign and lead reports to present insights to the team that will drive data-driven decision-making. This position will collaborate with the digital team and IT department as well as serve sister brands within the Directional Aviation family of companies.

Flexjet offers an array of private jets - some of the most modern in the fractional jet industry. Flexjet’s clients include corporations and ultra-high-net-worth individuals. Red Label by Flexjet is a key differentiator that offers flight crews dedicated to a single aircraft and over 40 different interior designs under the LXi Cabin Collection of interiors.


DUTIES & RESPONSIBILITIES:

  • Monitor, track and report on trends, statistics, campaign performance, lead attribution and website performance.
  • Implement and manage data streams through various business intelligence tools and automation platforms to visualize multiple data points for executive reports.
  • Collect and analyze customer data, marketing insights and competitive intel to provide meaningful data insights that support strategic business positioning.
  • Analyze Flexjet and sister company’s SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
  • Develop and present learnings from your analyses, including actionable insight and recommendations.
  • Collaborate with the Cyber Studio and teams across the marketing department to develop digital campaign and web measurement strategies.
  • Identify ways to grow new leads, including marketing-qualified leads, by improving key conversion points in the marketing funnel including landing pages, calls-to-action (CTAs), and lead-generating forms.
  • Analyze Flexjet’s marketing automation and lead nurturing data points and provide insights that will drive recommended optimizations to increase automation flow and lead quality.
  • Prepare detailed weekly, monthly and quarterly reports on the status of website performance, advertising campaign performance and cost versus effectiveness.
  • Analyze historical data to identify trends, opportunities and problems to develop actionable suggestions on strategy.
  • Build dashboards to enable collaboration with fellow marketing managers to optimize conversion paths for marketing campaigns.
  • Create and implement new projects that help improve customer conversion rates.
  • Conduct regular competitive research on other products and companies in our industry.


Qualifications

EDUCATION & EXPERIENCE

  • A bachelor’s degree in marketing, economics, statistics, math or a related discipline preferred.
  • 3+ years of experience using Google Analytics, DOMO, Salesforce, Pardot, GoogleAds 360, Datorama, Quantcast, Super metrics, and GMT (or similar platforms) to conduct in-depth web analytics.
  • 3+ years of experience in using platforms similar to Crazy Egg, Hotjar, Moat, Google Data Studio, GoogleAds, DOMO, Datorama.
  • Must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM).
  • Must have a strong understanding of digital marketing programs and technologies.
  • Must be highly proficient with Microsoft Excel and PowerPoint.
  • Must be a problem solver ready to provide suggestions on how to improve our digital footprint’s experience and drive conversions.
  • Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic fanatical attention to detail, and sense of urgency.
  • Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help Flexjet look at things differently.
  • Ability to prioritize and complete multiple projects simultaneously, and work in a team environment.
  • Ability to effectively communicate with C-level executives.
  • Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision.
  • 5% travel is expected.
  • Must work from our corporate headquarters in Cleveland, OH.

  • Digital Marketing Analyst

    4 weeks ago

    Cleveland, United States Flexjet Full time

    Current job opportunities are posted here as they become available. Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead...

  • Digital Marketing Analyst

    3 weeks ago

    Cleveland, United States Flexjet Full time

    Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead attribution, UX/UI, competitive footprint, website performance and the...

  • Digital Marketing Analyst

    4 weeks ago

    Cleveland, United States Flexjet Full time

    Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead attribution, UX/UI, competitive footprint, website performance and the...

  • Digital Marketing Analyst

    2 months ago

    Cleveland, United States Flexjet Full time

    Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead attribution, UX/UI, competitive footprint, website performance and the...

  • Digital Marketing Analyst

    5 days ago

    Cleveland, Ohio, United States Flexjet Full time

    Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead attribution, UX/UI, competitive footprint, website performance and the...

  • Digital Marketing Analyst

    4 weeks ago

    Cleveland, United States Marcus Thomas Full time

    JOB SUMMARY Marcus Thomas is an agency with the deepest digital, social, search and strategic marketing communications teams in its weight-class. But when it comes to our people, we are commanders of the impossible . Don’t tell us it can’t be done – we’ll prove you wrong! We’re seeking an analyst to join our team. Measurement and analysis is at the...

  • Director, Digital Marketing

    3 weeks ago

    Cleveland, United States Park Place Technologies Full time

    Director, Digital Marketing The Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations. What youll be doing: - - Responsible for...

  • Director, Digital Marketing

    3 weeks ago

    Cleveland, United States Park Place Technologies Full time

    Director, Digital Marketing The Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations. What youll be doing: - - Responsible for...

  • Director, Digital Marketing

    3 weeks ago

    Cleveland, United States Park Place Technologies Full time

    Park Place Technologies Director, Digital Marketing CLEVELAND , Ohio Apply Now The Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media...

  • Director, Digital Marketing

    5 days ago

    Cleveland, Ohio, United States Park Place Technologies Full time

    Director, Digital MarketingThe Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations.What youll be doing: Responsible for maintaining and...

  • Digital Marketing Specialist

    1 month ago

    Cleveland, United States BakerHostetler Full time

    Our Firm has an excellent opportunity for a Digital Marketing Specialist in the Firmwide (One Cleveland Center), Columbus, or Cincinnati office. This is an exempt position that reports to the Digital Marketing Manager. As a member of the digital marketing team in the Firm's BD & Marketing department, the Digital Marketing Specialist will work closely with...

  • Digital Marketing Specialist

    3 weeks ago

    Cleveland, United States BakerHostetler Full time

    Our Firm has an excellent opportunity for a Digital Marketing Specialist in the Firmwide (One Cleveland Center) , Columbus , or Cincinnati office. This is an exempt position that reports to the Digital Marketing Manager. As a member of the digital marketing team in the Firm's BD & Marketing department, the Digital Marketing Specialist will work closely with...

  • Senior Digital Forensics Analyst

    2 months ago

    Cleveland, United States TRU Staffing Partners, Inc. Full time

    Our client, a leading firm in the field of legal and cybersecurity services, is currently seeking a Senior Digital Forensic Analyst to join their team. Significant forensics experience is a must, and the successful candidate will play a crucial role in investigating employee data theft matters using computer forensics tools and techniques. This position will...

  • Digital Marketing Coordinator

    5 days ago

    Cleveland, Ohio, United States Concept Services Full time

    Concept Overview:Concept is a leading B2B lead generation agency based in Copley, OH. Specializing in crafting and implementing effective lead generation and business development strategies for clients.Position Summary:Concept is currently seeking a Digital Marketing Coordinator to join our rapidly expanding digital marketing team. The role involves...

  • Digital and IT Analyst-Data Architect

    7 days ago

    Cleveland, United States Parker Hannifin Corporation Full time

    Digital and IT Analyst-Data Architect Location : CLEVELAND, OH, United States Job Family : Information Technology Job Type : Regular Posted : Jun 7, 2024 Job ID : 49570 Back to Search Results Job Description Apply Now > Save JobJob Saved Employer: Parker Hannifin Corporation Job Title: Digital and IT Analyst-Data Architect Job Location: 6035...

  • Digital Marketing Operations Manager

    7 days ago

    Cleveland, United States Park Place Technologies Full time

    Digital Marketing Operations ManagerThe Digital Marketing Operations Manager is responsible for helping the Park Place Technologies team fully leverage the tools in our marketing technology stack and contribute to our lead generation efforts. As a key member of our digital marketing team, this position plays a critical role in the digital lead generation...

  • Digital Marketing Specialist

    5 days ago

    Cleveland, Ohio, United States Great Day Improvements: A Family of Brands Full time

    Digital Marketing Specialist at Universal Windows DirectThe role of a Digital Marketing Specialist at Universal Windows Direct offers a great opportunity to make a direct impact on customer experience and public perception of the company as well as The Bath Authority.Competitive salaryMedical, Dental, and Vision InsuranceSupplemental Insurance401(k) matched...

  • Digital Marketing Specialist

    3 weeks ago

    Cleveland, United States Champion Window & Door Full time

    Responds to customer reviews, messages, comments, and other requests on social media and business listing websites - such as Google My Business, Angie's List, and the Better Business Bureau while identifying common trends in feedback and working with Marketing Specialist, Marketing, Digital, Customer Experience, Specialist, Social Media, Manufacturing,...

  • Digital Marketing Operations Manager

    6 days ago

    Cleveland, United States Park Place Technologies Full time

    Digital Marketing Operations Manager The Digital Marketing Operations Manager is responsible for helping the Park Place Technologies team fully leverage the tools in our marketing technology stack and contribute to our lead generation efforts. As a key member of our digital marketing team, this position plays a critical role in the digital lead generation...

  • Technical Digital Marketing Specialist

    4 weeks ago

    Cleveland, United States Concept Services Full time

    Description Concept Overview: Concept is a multi-channel business-to-business (B2B) lead generation agency headquartered in Copley, OH. We specialize in the design, implementation, and execution of lead generation and business development strategies, processes, and technologies for our clients. Position Summary: Concept seeks a Technical Digital Marketing...