Digital Marketing Analyst

1 week ago

Cleveland, Ohio, United States Flexjet Full time

Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join the Global Marketing Department as the Digital Marketing Analyst. This role will monitor and track marketing trends, statistics, campaign performance, lead attribution, UX/UI, competitive footprint, website performance and the organization's overall digital visibility. The ideal candidate should have a strong background in analyzing digital marketing statistics and campaign and lead reports to present insights to the team that will drive data-driven decision-making. This position will collaborate with the digital team and IT department as well as serve sister brands within the Directional Aviation family of companies.

Flexjet offers an array of private jets - some of the most modern in the fractional jet industry. Flexjets clients include corporations and ultra-high-net-worth individuals. Red Label by Flexjet is a key differentiator that offers flight crews dedicated to a single aircraft and over 40 different interior designs under the LXi Cabin Collection of interiors.

DUTIES & RESPONSIBILITIES:

  • Monitor, track and report on trends, statistics, campaign performance, lead attribution and website performance.
  • Implement and manage data streams through various business intelligence tools and automation platforms to visualize multiple data points for executive reports.
  • Collect and analyze customer data, marketing insights and competitive intel to provide meaningful data insights that support strategic business positioning.
  • Analyze Flexjet and sister companys SEO and SEM data (including paid search, pay-per-click advertising, and digital Banner Ads) to generate valuable data insights to reach a highly targeted niche audience and drive them to relevant websites.
  • Develop and present learnings from your analyses, including actionable insight and recommendations.
  • Collaborate with the Cyber Studio and teams across the marketing department to develop digital campaign and web measurement strategies.
  • Identify ways to grow new leads, including marketing-qualified leads, by improving key conversion points in the marketing funnel including landing pages, calls-to-action (CTAs), and lead-generating forms.
  • Analyze Flexjets marketing automation and lead nurturing data points and provide insights that will drive recommended optimizations to increase automation flow and lead quality.
  • Prepare detailed weekly, monthly and quarterly reports on the status of website performance, advertising campaign performance and cost versus effectiveness.
  • Analyze historical data to identify trends, opportunities and problems to develop actionable suggestions on strategy.
  • Build dashboards to enable collaboration with fellow marketing managers to optimize conversion paths for marketing campaigns.
  • Create and implement new projects that help improve customer conversion rates.
  • Conduct regular competitive research on other products and companies in our industry.

Qualifications

EDUCATION & EXPERIENCE

  • A bachelors degree in marketing, economics, statistics, math or a related discipline preferred.
  • 3+ years of experience using Google Analytics, DOMO, Salesforce, Pardot, GoogleAds 360, Datorama, Quantcast, Super metrics, and GMT (or similar platforms) to conduct in-depth web analytics.
  • 3+ years of experience in using platforms similar to Crazy Egg, Hotjar, Moat, Google Data Studio, GoogleAds, DOMO, Datorama.
  • Must have a strong understanding of search engine optimization (SEO) and search engine marketing (SEM).
  • Must have a strong understanding of digital marketing programs and technologies.
  • Must be highly proficient with Microsoft Excel and PowerPoint.
  • Must be a problem solver ready to provide suggestions on how to improve our digital footprints experience and drive conversions.
  • Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic fanatical attention to detail, and sense of urgency.
  • Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help Flexjet look at things differently.
  • Ability to prioritize and complete multiple projects simultaneously, and work in a team environment.
  • Ability to effectively communicate with C-level executives.
  • Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision.
  • 5% travel is expected.
  • Must work from our corporate headquarters in Cleveland, OH.

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