Director, Paid Media

Director, Paid MediaResolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective's diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).Roles and ResponsibilitiesThe Account Director, Paid Media, is a management position accountable for all aspects of assigned clients' paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.Media Strategy and PlanningSuccessfully build, grow and "own" client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the businessLead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategiesEvaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processesManage and be accountable for client budgets and timelines, oversee reports and client billingAssist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is appliedProactively investigate media opportunities and craft well-supported, articulate POVs to present to clientKeep abreast of media and industry trends that impact your client's businessTeam LeadershipManage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging themTrain direct reports in media and marketing disciplines as well as in the specifics of the client's business and industryWork closely with team to set brand strategies and develop media plansAccurately, objectively and constructively evaluate performance of direct reportsAssist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team membersFoster an environment which encourages intelligent risk taking, innovation and creativityAgency Growth and OperationsExhibit ambition by driving agency thought leadership and new businessActively participate in new business pitchesHelp own the financial aspects of your team profitability by client, staffing needs, etc.Partner with Media and Finance operations as it relates to media billingAssist VP with media operations process and compliance of team membersQualifications8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticalsExperience planning and buying across online and offline media channelsStrong analytical skills and understanding of KPI's and attributionExperience working with Google Campaign Manager or other relevant 3rd Party Ad ServersExperience working with media management tools (e.g. Mediaocean)The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalDentalVision401k (with employer match)Tuition ReimbursementJuice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulMyDays Flexible holiday schedulesShort-Term DisabilityPaid Employee Family LeaveFamily Building BenefitNYC Salary range: $100,000- $130,000Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.