Traditional Marketing Manager

4 weeks ago

Miami, United States Guerra Wealth Advisors Full time

If you're seeking a role where you can truly impact people’s lives, Guerra Wealth Advisors is calling your name The Traditional Marketing Manager plans, develops, and executes traditional marketing strategies to effectively connect prospective clients to their future financial freedom


As a boutique firm, we offer the personalized attention of a smaller company while being backed by the resources and stability of a large institution. Our commitment to your professional development sets us apart, as we actively sponsor certifications and foster a culture of continuous learning, empowering you to elevate your financial knowledge to new levels. If these qualities reflect you and your ambitions, join us today by applying here


Objectives and Responsibilities


  • Lead and grow a traditional marketing team of 5+
  • Track team performance to meet and surpass KPIs
  • Plan and execute ROI driven traditional marketing campaign strategies
  • Manage and backup marketing events (100+ a year) including dinner seminars, in-house social events, Lunch and Learns and large promotional events
  • Oversee the development and distribution of creative content and promotional materials
  • Foster communication and collaboration between marketing subdivisions
  • Report KPIs and overall results to Marketing Director
  • Develop and optimize budgets pertaining to events and traditional media – monitoring expenses along the way
  • Oversee outreach and external communication efforts to build and maintain relationships with media outlets, journalists, and advertising partners
  • Respond to media inquiries and manage crisis communication as necessary
  • Conduct market research to identify trends, target audiences, and competitive landscape
  • Speak publicly as needed at marketing events


Experience and Competencies – For success in this role


  • 5+ years of experience in a traditional marketing role(s) i.e. Event Planning, PR and/or Media Buying
  • Proven track record of successfully leading and growing a traditional marketing team
  • Strong knowledge of traditional marketing channels including events, print, broadcast, radio, mail, and outdoor advertising
  • Excellent project management skills with the ability to handle multiple project at once
  • Proficiency in using marketing analytics tools and software
  • Bilingual in English and Spanish with strong verbal and written communication skills in both languages
  • Excellent interpersonal skills with the ability to establish rapport and trust with clients
  • Must be a go-getter, team-player, and hungry for knowledge and growth
  • Tech-savvy with the ability and willingness to learn new systems, softwares and processes


Benefits – More than the basics


  • Competitive salary + bonuses
  • Completion bonuses for relevant licenses/certifications
  • Sponsored industry travel and in-person training
  • PTO: 20+ days
  • 401K or Roth matching plan
  • Health insurance reimbursement
  • Access to personal financial planning
  • Growth and development


About Guerra Wealth Advisors


Guerra Wealth Advisors is a leading Retirement Planning Firm, driven by a mission to help get our clients to the point where work becomes an option and not an obligation. We achieve this by maximizing returns, minimizing taxes, and protecting our client's legacy. Our vision is to become the most trusted and reputable firm in the country.


Guided by our core values, we believe in constant learning and self-improvement. Communication is also crucial as we value words spoken with respect, professionalism, and in alignment with the company’s goals. Our commitment to unity is reflected in our "All for one, one for all" core value, fostering a culture of mutual support and responsibility within a dedicated team. Here at Guerra Wealth Advisors, we value ownership, accountability, and unwavering integrity, always striving to do the right thing for our team, company, and clients.

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