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Marketing Associate
2 months ago
Location: Miami, FL
Job Type: Full-Time
Reports to: Marketing Manager
Job Summary:
The Marketing Associate will support the marketing team in the development and execution of marketing strategies. This role is essential in driving brand awareness, generating leads, and supporting the overall marketing efforts. The ideal candidate is creative, detail-oriented, and has a passion for marketing.
Key Responsibilities:
- Campaign Support: Help plan, execute, and analyze marketing campaigns, including digital, social media, and traditional marketing.
- Market Research: Conduct research to identify market trends, target audiences, and competitor activities. Present findings to the marketing team.
- Social Media Management: Manage and grow the company's social media presence by scheduling posts, engaging with followers, and tracking performance.
- Email Marketing: Assist in the creation, deployment, and performance tracking of email marketing campaigns.
- Event Coordination: Support the planning and execution of marketing events, including trade shows, webinars, and conferences.
- Administrative Support: Handle day-to-day marketing tasks, including organizing files, managing databases, and coordinating marketing materials.
- Strong written and verbal communication skills.
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms).
- Familiarity with social media platforms and content management systems (CMS).
- Ability to work independently and as part of a team.
- Strong organizational skills and attention to detail.
- Creative thinking and problem-solving abilities.