Performance Marketing Manager

2 weeks ago

Seattle, United States Summit Search Group Full time

Summit Search group has partnered with one of its long standing clients, Petcurean, a premium pet food manufacturer to find a Performance Marketing Manager.


The Performance Marketing Manager will lead the development and execution of Petcurean’s performance marketing strategy, with a primary focus on e-commerce channels. The successful candidate will be responsible for developing and implementing comprehensive performance marketing content and advertising strategies, optimizing online advertising campaigns, and maximizing ROI to drive growth in our USA and Canada e-commerce channels.


Responsibilities

• Develop and execute data-driven performance marketing strategies to achieve e-commerce sales and revenue goals; oversee the full-funnel digital performance marketing mix in close collaboration with Brand, Communications, Trade Marketing and Sales teams

• Oversee Amazon.com and Chewy.com on-platform advertising and keyword strategy, providing hands-on guidance to internal team and agency partners

• Oversee content strategy and execution process for websites, e-comm product pages, brand stores, and advertising campaigns

• Oversee the planning and execution of online advertising campaigns, including paid search, display, social media advertising, and email marketing

• Collaborate with cross-functional teams across Marketing, Sales and Business Intelligence to align marketing efforts with overall business objectives

• Stay updated on industry trends, performance marketing best practices, and emerging technologies to implement innovative strategies

• Conduct competitor analyses to identify opportunities and threats in the digital landscape

• Develop and execute A/B testing and experimentation to optimize advertising performance and user experiences

Financial, Program and Report Management

• Define performance measurement frameworks for campaigns and projects, identify KPIs and set goals, lead measurement process and key insights analysis, and recommend strategy optimizations

• Manage performance marketing and e-comm on-platform advertising budgets, including recommending allocations across the marketing mix for strongest ROI


Personnel Management

• Serve as a day-to-day leader, exuding passion for our brands and the culture in a way that inspires and empowers others to do the same

• Establish clear and consistent performance and productivity standards for all direct reports

• Ensure that all policies, procedures, and practices are followed by the employee group and agency partners

• Communicate expectations on individual performance evaluations and through the performance management program

• Continuously strive to improve operational efficiencies and workflows

• Is accountable for safe work practices, reflecting due diligence and an understanding of relevant statutory and regulatory requirements, and promoting safety and maintaining all aspects of policies and procedures


Other Duties

Willingness to roll up your sleeves and do what’s necessary to get the job done and completes other duties as required within the same scope and level.


Qualifications

• Bachelor's degree in Marketing, Business, or a related field

• 3+ years of Amazon advertising and content development experience; Chewy partnership management and advertising experience a plus

• A proven track record of being a recognized expert in performance marketing and e-comm advertising, and a strong ability to help educate and develop team members in this area

• Experience with e-comm analytics platforms including Amazon Vendor Central, Amazon Advertising, Stackline (or equivalent), Helium 10 (or equivalent) etc.; strong ability to synthesize insights and actions out of data

• Proficient at developing integrated digital campaigns, with up-to-date knowledge of various channels and reporting platforms such as Google Ads and Analytics, Meta Ads Manager, email marketing software, Demand Generation, Performance Max., etc.

• Knowledgeable about digital content development best practices for product detail pages, category pages, brand stores, and advertising

• Knowledgeable about Google and Amazon SEO - keyword research, implementation, and performance tracking

• 2+ years of people management experience

• Ability to provide leadership and manage staff collaboratively, utilizing effective team building, communication and management techniques

• Excellent project management and organizational skills

• Demonstrated ability to think creatively, adapt to changing trends, and solve complex problems

• Exceptional communication and interpersonal skills

• Results-oriented mindset with a passion for achieving targets and driving growth



Some travel will be required and a valid passport with the ability to go between Canada and the USA is a primary requirement of the role.


To apply, please submit your resume to this posting or email it directly to Alexandra.Bunardzic@summitsearchgroup.com. Please note only qualified individuals will be contacted.

  • Performance Marketing Manager

    6 days ago

    Seattle, United States Summit Search Group Full time

    Summit Search group has partnered with one of its long standing clients, Petcurean, a premium pet food manufacturer to find a Performance Marketing Manager. The Performance Marketing Manager will lead the development and execution of Petcurean’s performance marketing strategy, with a primary focus on e-commerce channels. The successful candidate will be...

  • Performance Marketing Manager

    3 weeks ago

    Seattle, United States Summit Search Group Full time

    Summit Search group has partnered with one of its long standing clients, Petcurean, a premium pet food manufacturer to find a Performance Marketing Manager.The Performance Marketing Manager will lead the development and execution of Petcurean’s performance marketing strategy, with a primary focus on e-commerce channels. The successful candidate will be...

  • Performance Marketing Manager

    3 weeks ago

    Seattle, United States Summit Search Group Full time

    Summit Search group has partnered with one of its long standing clients, Petcurean, a premium pet food manufacturer to find a Performance Marketing Manager. The Performance Marketing Manager will lead the development and execution of Petcureans performance marketing strategy, with a primary focus on e-commerce channels. The successful candidate will be...

  • Product Marketing Manager, Performance

    5 days ago

    Seattle, United States Sentry Full time

    About SentryBad software is everywhere, and we're tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.With more than $217 million in funding and 90,000 organizations that believe we're on to something, we're building performance and error monitoring tools that help companies like...

  • Product Marketing Manager, Performance

    4 days ago

    Seattle, United States Sentry Full time

    Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology. With more than $217 million in funding and 90,000 organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney,...

  • Marketing Assistant

    3 weeks ago

    Seattle, United States Zenith Marketing, Inc. Full time

    Job DescriptionJob DescriptionZenith is on the lookout for an entry-level Marketing and Sales Representative to join our rapidly growing event marketing firm and take our clients by storm. We are renowned for providing marketing management and sales consulting services to local consumers on behalf of our clients. Our proven face-to-face approach identifies...

  • Marketing Assistant

    3 weeks ago

    Seattle, United States Zenith Marketing, Inc. Full time

    Job DescriptionJob DescriptionZenith is on the lookout for an entry-level Marketing and Sales Representative to join our rapidly growing event marketing firm and take our clients by storm. We are renowned for providing marketing management and sales consulting services to local consumers on behalf of our clients. Our proven face-to-face approach identifies...

  • Brand Marketing Representative

    6 days ago

    Seattle, United States Zenith Marketing, Inc. Full time

    Job DescriptionJob DescriptionZenith is inspired to be the most admired, value-driven, and agile direct marketing and promotions firm in the industry! We continue to set the standard for excellence in customer acquisition, lead generation, and establishing a repeat customer base for our clients. We represent an up-and-coming home improvement client and need...

  • General Manager, Performance General Manager, Performance

    3 days ago

    Seattle, WA, United States Club Pilates Full time

    Be a part of the growing boutique fitness industry and join our Studio Team! Interact directly with members and prospective members and help them on their fitness journey while you connect and contribute to our studio community in this fun, high-energy and service-focused environment! Riser Fitness, established in 2013, is a multi-unit operator and developer...

  • Marketing Manager

    5 days ago

    Seattle, United States Atlas Health Full time

    About Atlas Health: Atlas Health automates philanthropic aid to improve access, affordability, outcomes, and health equity for vulnerable populations. Through intelligent matching and patient-friendly digital enrollment to 20,000+ philanthropic aid programs, healthcare organizations can improve patient outcomes, advance health equity, reduce the total cost...

  • Marketing Manager

    5 days ago

    Seattle, United States Openexa Full time

    Job Title: Marketing Manager, Company: OpenEXA Inc. - Open Exchange of Assets. Job Description: OpenEXA Inc. is a pioneering CDFi platform that is transforming the way users acquire, hold, and utilize Stablecoins - a type of cryptocurrency backed by stable assets. Our mission is to make Stablecoins more accessible and cost-effective by leveraging Real-World...

  • Marketing Manager

    4 days ago

    Seattle, United States Educated Solutions Corp Full time

    Location Hybrid/Seattle,WA Description ESC's premier Canadian retail client is looking for a Marketing Manager to join their marketing team. This role is a hybrid position, reporting 3 days onsite in Seattle, WA and will have you planning and delivering online campaigns, including email campaigns, social media, and placements on their website and mobile app....

  • Marketing Manager

    6 days ago

    Seattle, United States Educated Solutions Corp Full time

    ESC’s premier Canadian retail client is looking for a Marketing Manager to join their marketing team. This role is a hybrid position, reporting 3 days onsite in Seattle, WA and will have you planning and delivering online campaigns, including email campaigns, social media, and placements on their website and mobile app. You will develop A/B and MVT testing...

  • Marketing Manager

    7 days ago

    Seattle, United States Educated Solutions Corp Full time

    ESC’s premier Canadian retail client is looking for a Marketing Manager to join their marketing team. This role is a hybrid position, reporting 3 days onsite in Seattle, WA and will have you planning and delivering online campaigns, including email campaigns, social media, and placements on their website and mobile app. You will develop A/B and MVT testing...

  • Marketing Manager

    1 day ago

    Seattle, United States Mondo Full time

    Job Title: Marketing Manager IIILocation-Type: Local Remote - Seattle, WA || NY, NY || SF, CAStart Date Is: 2 weeks from offerDuration: 7-month contract, potential for conversionCompensation Range: $38-$51/hr W2Summary:Client's Global Owned Content and Channels team is seeking a talented Marketing Manager III to manage and extend the organic reach of the...

  • Business Intelligence Engineer, AHS Performance Marketing

    6 days ago

    Seattle, Washington, United States Amazon Full time

    Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare. Our team owns...

  • Business Development Manager

    1 month ago

    Seattle, United States Audienz Marketing Full time

    Audienz LLC is seeking a Business Development Manager to drive the development of profitable new business. This position will ensure business growth through managing and executing business development activities and ensuring these are delivered in accordance with the organizational strategy.Profile of Audienz LLCAudienz is a rapidly growing B-to-B marketing...

  • Product Marketing Manager

    2 weeks ago

    Seattle, United States Educated Solutions Corp Full time

    We are seeking an experienced and driven Product Marketing Manager to join our clients’ dynamic team. As part of the Grocery Partnerships division, you will play a crucial role in driving marketing initiatives for third-party merchants. Your expertise will be pivotal in creating engaging campaigns, optimizing shopping experiences, and supporting the growth...

  • Business Development Manager

    2 weeks ago

    Seattle, United States Audienz Marketing Full time

    Audienz LLC is seeking a Business Development Manager to drive the development of profitable new business. This position will ensure business growth through managing and executing business development activities and ensuring these are delivered in accordance with the organizational strategy. Profile of Audienz LLC Audienz is a rapidly growing B-to-B...

  • Vendor Performance Manager, Infrastructure Performance Management

    9 hours ago

    Seattle, United States Amazon.com Inc Full time

    AWS Infrastructure Services owns the design, planning, delivery, and operation of all AWS global infrastructure. In other words, were the people who keep the cloud running. We support all AWS data centers and all of the servers, storage, networking, Performance, Vendor, Infrastructure, Management, Manager, Operations Manager, Technology