Media Marketing Specialist

Job title: Retail Media Marketing Specialist

Location: 05040, East Corinth, Vermont, United States

payrate: market rate based o experience

Must haves: • ad campaign design and manage... by

• ad campaign design and management

• Ad Campaign Management

• Amazon Ads management

• manage paid search

• retail media

Nice to have:

• Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and

social platforms)

• Excel reports

• Managed paid search

• Media Trader

• Programmatic Media Trader

Job Description:

[United States] Media Marketing Specialist (Office-Business Professional)

A Marketing Specialist is responsible for developing and executing marketing strategies and campaigns to promote

products. They understand market research and shopper behavior, and identify target audiences to create highly

converting paid search campaigns. Marketing Specialists utilize various media networks to reach and engage

potential customers. They measure campaign effectiveness, analyze data, and make data-driven improvements to

optimize marketing initiatives.

Job Duties:

• Develop and implement marketing plans and tactics to meet organizational goals and objectives.

• Run and optimize paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand

visibility and drive conversions.

• Analyze marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS

sales to measure campaign effectiveness and make data-driven decisions.

• Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales

representatives, to ensure cohesive and impactful marketing initiatives.

• Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement

innovative strategies.

• Communicate marketing plans, progress, and results to stakeholders, both internally and externally.

• Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing

campaigns.

Skills and Qualifications:

• Proficiency in paid search and media platforms such as, Amazon, Walmart, Target, Instacart, and Criteo

• Proficiency in display advertising execution and optimizations on Amazon

• Excellent communication and writing skills for creating compelling marketing content and effectively conveying

messages to target audiences.

• Ability to work independently and collaborate effectively as part of a team, fostering positive working

relationships.

• Analytical and problem-solving skills to interpret marketing data, identify insights, and make data-driven

improvements.

• Creativity and innovation for developing innovative marketing strategies and campaigns.

• Project management skills to organize and coordinate multiple marketing initiatives simultaneously.

• Knowledge of branding principles and customer psychology to create impactful marketing materials and

experiences.

Optional Skills:

• Experience with data analysis and reporting to track and measure marketing performance.

• Analyzing complex data sources like Amazon Marketing Cloud utilizing SQL

• Experience operating in Pacvue, Skai, FILA, and/or other API based media platform