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Sr. Data Analyst

2 months ago

Richardson, United States InfoVision Inc. Full time

Job Title: Sr. Data Analyst / Architect / Digital Marketing Analyst

Location: Richardson TX - Onsite

Duration: 12 Months


Sr. Data Analyst / Architect Job Description

Job Responsibilities:

  1. Data Architecture & Analytics Strategy:
  • Architect and maintain scalable data solutions for digital marketing using tools such as Adobe Site Catalyst (Omniture), Google Analytics, Facebook Analytics, and Adobe Test & Target.
  • Design and implement data tracking strategies across platforms using Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, SessionCam, and CRM systems to capture actionable insights.
  • Develop and maintain dashboarding capabilities using Google Analytics, Facebook Analytics Dashboard, and other analytics tools to visualize data and track key performance indicators (KPIs).
  1. Customer Insights & Personalization:
  • Leverage analytics tools to analyze customer behavior, journey mapping, and performance metrics to drive personalized marketing strategies.
  • Work with marketing teams to design A/B testing frameworks using Adobe Test & Target, and deploy personalization solutions.
  • Collaborate with front-end teams to implement personalization efforts using jQuery, JavaScript, HTML5, and CSS.
  1. Digital Marketing & Campaign Optimization:
  • Analyze and optimize digital marketing efforts using data from Google Analytics, Adobe Campaign Manager, and CRM platforms.
  • Provide insights and recommendations for improving campaign effectiveness, customer acquisition strategies, and user engagement.
  • Build dashboards that track campaign success metrics and deliver insights to marketing and product teams.
  1. Enterprise Architecture & Marketing Technology:
  • Align data analytics strategies with enterprise architecture to ensure data integrity and scalability for marketing technology initiatives.
  • Support the integration of marketing tools with data architecture to enhance automation and real-time customer engagement strategies.
  • Drive the adoption of marketing technology that enhances personalization and customer acquisition initiatives.
  1. Project Management & Stakeholder Engagement:
  • Lead and manage data-driven projects, collaborating with cross-functional teams, including IT, marketing, and product teams.
  • Communicate data-driven insights and technical details to senior stakeholders, ensuring alignment with business objectives.
  • Ensure all data analytics activities comply with relevant data privacy and security regulations.

Required Skills:

  • Proficiency with analytics tools: Adobe Site Catalyst (Omniture), Google Analytics, Facebook Analytics, Adobe Test & Target, Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, SessionCam, and CRM systems.
  • Strong technical expertise in jQuery, JavaScript, HTML5, and CSS for tracking and analytics implementation.
  • Extensive experience in Enterprise Architecture, Marketing Technology, Personalization, Program Management, and Customer Acquisition strategies.
  • Experience in digital marketing analytics, with the ability to create dashboards and present data-driven insights.
  • Excellent project management and collaboration skills, with the ability to lead data projects and work with multiple teams.

Preferred Experience:

  • 7+ years in data analytics or data architecture roles, particularly in digital marketing.
  • Proven experience in dashboard creation, customer acquisition, and campaign optimization.
  • Strong leadership and communication skills, with the ability to drive cross-functional projects and present to senior leadership.