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Marketing Manager- Hotels

3 months ago

Fort Lauderdale, United States Performance Hospitality Full time

Join us as the Marketing Manager at B Hotels and Resorts, where you will lead the charge in developing and executing dynamic marketing strategies while creating exceptional guest experiences across our portfolio. You’ll play a pivotal role in supporting our property teams to ensure seamless execution of marketing initiatives, elevating our brand presence and driving guest loyalty.



Company Overview:



Performance Hospitality is a lifestyle hotel management company committed to providing outstanding service to our guests We manage a variety of branded, independent hotels in major US markets. We take pride in our ability to deliver exceptional guest and associate experiences by focusing on inspiring individuals through a thoughtful delivery of self-expression hospitality. We believe that providing innovative, cutting-edge practices, along with transparent communications, is a fundamental part of our commitment.



Purpose:



The Marketing Manager is responsible for developing and executing marketing strategies and creating exceptional experiences for the guests of the B Hotels and Resorts portfolio. The Marketing Manager is also accountable for supporting the property teams in executing the marketing initiatives.


Essential Functions:



Communicate promotional and activation of hotel activities with property and corporate leadership.

Develop public relations strategy with agency and coordinate all PR activities.

  • Develop and maintain relationships with the media and social media influencers to maximize exposure and visibility through all channels. Develop and manage presence, content and engagement on social media platforms.
  • Plan and direct events, media visits, community outreach, and other marketing and communication initiatives. Monitor, measure and provide data analytics for trends and performance.
  • Coordinate and execute collateral and marketing support materials for portfolio of properties, which includes development and procurement.
  • Other activities may be assigned related to promoting the business of the hotels, their outlets, and related brands and offerings.


Plan and execute Marketing strategies that measurably impact guest acquisition, guest spend and loyalty.

Champion continuous optimization of email deployment process including maximizing dynamic content, targeting, personalization, and template development in collaboration with multiple stakeholders.

Lead e-commerce initiatives in collaboration with Sales and Revenue teams.

Lead transition to new marketing platforms.

Contribute to the design and creation of digital assets including email and content on branded websites.

Manage relationships with various vendors and agencies to ensure product updates and best practices are utilized. Ensure strategic alignment and consistency.

Identify revenue opportunities based on analysis of customer data. Report on specific campaigns, objectives, results and OKRs highlighting success, trends and opportunities.

Keep current on latest digital, email, social media and hospitality industry trends. Analyze reporting from brand websites to create strategies that will improve online performance and drive web direct bookings.

Collaborate with the appropriate stakeholders to create and deliver best-in-class creative and property activations.

Provide support and communication to the hotels teams to ensure all marketing initiatives are efficiently brought to life by the hotel team.

Ensure the defined brand identity of B Hotels and Resorts is carried out throughout different touch points of the guest experience or as part of special property and brand activations.

Attend all scheduled training sessions and meetings as required. Comply with all company’s policies and procedures on a regular basis. Perform any other job-related duties as deemed necessary.


Skills


• Creative and innovative mindset, with the ability to think outside the box and develop new and effective marketing strategies and solutions.

• Business acumen with the ability to analyze data and drive results.

• Excellent written and verbal communication skills.

• Excellent interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders.

• Detail-oriented and well organized.

• Independent work ethic, self-motivated and fast learner



Qualifications:



Bachelor’s degree in marketing, advertising, or another related field.

Minimum 4-5 years marketing experience both in branded and independent hotels.

  • Strong relationships with the media, and familiarity with the latest public relations and social media trends and best practices is required.
  • Experience with a range of marketing and social media technologies and tools, including CRM, marketing automation, social media management, analytics and reporting, CMS, and A/B testing and optimization tools.
  • Strong understanding of branding, go-to-market, partnerships, Public Relations, and other marketing activities, with a track record of delivering results in fast-paced environments.

Experience with travel and hospitality industry a plus.

Proven track record of creating strategic campaigns, executing and delivering results.

Strong organizational skills with the ability to manage multiple tasks with keen attention to detail.




Exceptional benefits including elective Medical, Dental, Vision, and Short-Term Disability coverage.

Explore our hotels Associates receive hotel and restaurant discounts & perks at any of our properties (excluding your home property).

We Invest in Your Future Success Become a department trainer Join our Job Coach Program.

Continued Leadership Education Program We offer an ongoing Performance Hospitality Leadership Series (PHLS, Weekly Webinars, e-learning courses).

Enjoy the Holidays We offer Six (6) paid holidays throughout the year.

Company paid Basic Life Insurance, AD&D, Long-term Disability, Employee Assistance Program (EAP) and Travel Assistance Program.

Paid Time Off (PTO)

Celebrate You Choose one (1) paid day of personal celebration each year to use however you choose

“Performance Hospitality is proud to be an Equal Opportunity Employer.

Drug-free Workplace