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Social Media Manager
4 months ago
Pat McGrath is the world’s most influential and in-demand makeup artist. For over 25 years, Pat McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale. Throughout her illustrious career, Pat McGrath has been recognized around the world with some of the most prestigious honors and accolades, including Time Magazine’s 2019 100 Most Influential People, as a “Titan” of the fashion and beauty industry. After formulating and perfecting her own must-have collection of high-performance cosmetics, Pat McGrath launched her eponymous, groundbreaking brand, PAT McGRATH LABS in 2015. By 2017, the ‘MOTHERSHIP’ landed at SEPHORA, opening numerous doors across the U.S. and by 2021, expanded into the global marketplace to include the UK, Germany, Russia, China and continues to expand globally to this day.
Role: Social Media Manager
Pat McGrath Labs is seeking an experienced and creative Social Media Manager to manage the social media strategy and presence across various platforms with a focus on TikTok. The ideal candidate will have a deep understanding of social media marketing, excellent content creation skills, and the ability to engage with the online community and must be a beauty passionate.
Main Responsibilities:
- Develop and implement a comprehensive social media strategy that aligns with the marketing goals and objectives
- Manage and maintain social media presence across multiple platforms (Facebook, TikTok, Instagram, etc) with a focus on TikTok.
- Create and curate high quality, enabling content (text, images, videos, stories) that resonates with the target audience
- Conduct regular social media analytics and reporting to measure performance and inform future content and engagement strategies
- Collaborate with cross-functional teams (Marketing, PR, Customer Service, Digital, Creative, etc) to ensure consistent brand messaging and campaigns
- Stay up to date with the latest social media trends, best practices, and platform changes
- Manage and respond to social media inquiries, comments, and messages in a timely and professional manner
- Develop and manage social media campaigns and contests to drive engagement and brand awareness
- Identify and leverage influencer marketing opportunities to expand reach and influence
- Manage social media advertising budgets and campaigns to achieve marketing goals
- Ensure brand consistency and compliance with social media policies and guidelines
Ideal Profile:
- 3+ years of experience in social media marketing
- Bachelor’s degree in marketing, communications, or related field
- Proven track record of success in developing and implementing social media strategies
- Excellent content creation and writing skills
- Strong analytical and problem solving skills
- Experience with social media analytics tools (Hootsuite, Sprout Social, etc)
- Knowledge of social media advertising platforms (Facebooks Ads, etc)
- Strong collaboration skills with a project management approach
Offer:
- Salary range: 75-80k
- Medical, Dental, and Vision Coverage
- $for$ 3% 401(k) Retirement Match
- Hybrid Schedule (4-in/1-WFH)
- 15 PTO + 10 Holidays
Pat McGrath Labs is an Equal Opportunity Employer. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation, or any other protected class. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. Candidates should note that if they are selected for an opportunity, they may be subject for a pre-employment background check prior to receiving an offer letter. Details of such an occurrence will be disclosed prior to completion.
