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Retail Marketing Manager
1 week ago
Pay: $51.50/hr
Location: Framingham, MA - Hybrid (onsite 2x/week)
Duration: 4-6 month contract
Title: Retail Marketing Manager
Responsibilities:
- Manage development of in-store programs by crafting creative briefs and inspiring the creative team.
- Evaluate creative and provide feedback to ensure that marketing assets deliver against the Retail Marketing Strategic plan, aligns with the Brand creative platform and supports merchandise initiatives.
- Coordinate with project management, art buying and production to ensure on-time, on-budget programs that enhance the customer experience.
- Participate in content shoots by partnering with creative on pre-production details and align on merchandise priorities.
- Lead the creative development of in-store digital content including dressing room monitors, Call Forward, Digital Screens, In-store messaging and music.
- Responsible for maintaining the Retail Marketing budget.
- Partner closely with Marketing Specialist, providing guidance and opportunities to develop and grow skill set.
- Work closely with Store Brands, Store Operations, Store Design, Creative, Project Management and Production teams to build consensus and drive for results.
Qualifications:
- Targeting 5 years of experience
- Ability to build relationships, working with different groups of people and representing both brands
- Workfront Experience is a nice to have
- Creative brief writing skills
- Strong communication skills
- Experience working with creative teams
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