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Marketing Manager
7 days ago
Framingham, MA (Hybrid - Tuesday and Wednesday or Thursday)
4+ months contract
Contractors are needed to provide support for LOA.
- Role requires past retail marketing experience, along with brief writing skills and strong communication.
- The Marketing Manager forecasts and drives Retail Marketing initiatives as follows:
- Manage development of in-store programs by crafting creative briefs and inspiring the creative team.
- Evaluate creative and provide feedback to ensure that marketing assets deliver against the Retail.
- Marketing Strategic plan aligns with the Brand creative platform and supports merchandise initiatives.
- Coordinate with project management, art buying and production to ensure on-time, on-budget programs that enhance the customer experience.
- Participate in content shoots by partnering with creative on pre-production details and align on merchandise priorities.
- Lead the creative development of in-store digital content including dressing room monitors, Call.
- Forward, Digital Screens, In-store messaging, and music.
- Responsible for maintaining the Retail Marketing budget.
- Partner closely with Marketing Specialist, providing guidance and opportunities to develop and grow skill set.
- Internal Partnerships
- Work closely with Store Brands, Store Operations, Store Design, Creative, Project Management and
- Production teams to build consensus and drive for results.
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