Marketing Manager

7 days ago


Framingham, Massachusetts, United States TalentBurst Full time
Marketing Manager - Mid-Level
Framingham, MA (Hybrid - Tuesday and Wednesday or Thursday)
4+ months contract

Contractors are needed to provide support for LOA.
  • Role requires past retail marketing experience, along with brief writing skills and strong communication.
  • The Marketing Manager forecasts and drives Retail Marketing initiatives as follows:
In-store Experience:
  • Manage development of in-store programs by crafting creative briefs and inspiring the creative team.
  • Evaluate creative and provide feedback to ensure that marketing assets deliver against the Retail.
  • Marketing Strategic plan aligns with the Brand creative platform and supports merchandise initiatives.
  • Coordinate with project management, art buying and production to ensure on-time, on-budget programs that enhance the customer experience.
  • Participate in content shoots by partnering with creative on pre-production details and align on merchandise priorities.
  • Lead the creative development of in-store digital content including dressing room monitors, Call.
  • Forward, Digital Screens, In-store messaging, and music.
  • Responsible for maintaining the Retail Marketing budget.
  • Partner closely with Marketing Specialist, providing guidance and opportunities to develop and grow skill set.
  • Internal Partnerships
  • Work closely with Store Brands, Store Operations, Store Design, Creative, Project Management and
  • Production teams to build consensus and drive for results.
#TB_EN
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