Brand Manager

FRESH. FORWARD. FLOWERS. Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery - it's a delightful journey into the heart of flavor and community. Full-time employees are offered the following benefits: Comprehensive health and medical benefits 401(k) Retirement savings plan Professional growth and leadership training Paid vacation, holidays, and parental leave Benefits may vary depending on your work location. Bringing Home the Dough A Brand Manager has significant and measurable impact on revenue and margin growth by leading cross-functional teams to commercialize innovative, consumer-driven products. The Brand Manager supports both short and long-term brand strategy using consumer insights to craft brand tactics and messaging accordingly. The ability to connect and build strong relationships with internal and external partners daily (e.g. consumer insights, revenue management, sales, innovation, procurement, supply chain and finance) is a must. It is imperative that the Brand Manager be creative, strategic, data savvy, and a strong communicator. Rising to the Challenge: Position Responsibilities • Provide input and insight to Senior Brand Director and other members of the Dave's Killer Brand (DKB) Brand Team to establish short- and long-term brand vision that aligns with BU and category strategies, determine key growth drivers, and develop consumer-specific objectives to drive profitable growth across the DKB Better-For-You Snacking business. • Work closely with the Brand Director and other members of the DKB Brand Team/Growth Brands Team to oversee day-to-day administrative duties at the brand leve, inclusive of sample coordination, invoice maintenance, fulfillment of POS and coupons, etc. • Support Senior Brand Director and other members of the DKB Better-For-You Snacking Brand Team to manager and own elements of the Brand P&L • Collaborate with agency partners and both Dave's Killer Bread (DKB) Teams to plan and execute integrated marketing campaigns across various channels (i.e. digital, print, broadcast, in-store, and social media) • Develop and maintain a dashboard of key performance indicators (KPIs) such as sales volume, market share, brand awareness, brand equity, and consumer loyalty for each product portfolio within the entire DKB Better-For-You Snacking business, to be shared with the broader team at a regular cadence • Work with the Omnichannel Marketing team to develop and execute Shopper Marketing and E-commerce plans across all retailers from Brick and Mortar to E-retailers. • Partner cross-functionally with R&D and product development teams on new product innovation within the Organic Snack Bites platform and future category expansion from initial ideation and concept development, to packaging design, pricing strategy, and launch plans. • Partner with key stakeholders on the Retail Customer and 3rd party Broker teams to design and execute integrated retail customer marketing plans that optimize product placement, promotions, in-store execution, and ultimately drive business objectives. • Maintain brand budget to optimize spend efficiency and stay on track with budget expectations. • Mentorship role with Marketing Associates, Associate Brand Managers or Interns to achieve brand and professional development goals Knead to Know: Preferred Qualifications • At least 4-7 years of relevant experience in brand management, innovation, marketing, or strategy. • Previous experience with data analysis and insight development required. • Cross-functional experience leading projects with diverse teams. • Experience with new product development and bringing ideas/products to market. • Must possess excellent communication skills and comfortable presenting both virtually and in-person to large groups. • Experience mentoring marketing associates, assistant/associate brand managers or interns Additional Ingredients: Essential Job RequirementsBachelor's in Marketing, Business or related curriculum required Master's degree preferred We offer a competitive annual salary range of $92,550 - $125,000 and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview. EEO Statement Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements. If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to HR.LSFlowers@flocorp.com.