VP Product Marketing

VP Product MarketingHevo (www.hevodata.com) is a simple, intuitive, and powerful No-code Data Pipeline platform that enables companies to consolidate data from multiple software for faster analytics.Hevo powers data analytics for 2000+ data-driven companies across multiple industry verticals including Shopify, DoorDash, Deliverr, Neo4J, Arhaus, Marqeta, and Postman. By automating complex data integration tasks, Hevo allows data teams to focus on deriving groundbreaking insights and driving their businesses forward.Hevo's mission is simple, but bold: Build technology that is simple to adopt and easy to access so that everyone can unlock the potential of data.Headquartered in San Francisco and with offices in India, Hevo has seen exponential growth since its inception. Hevo's revenue and customer base has expanded by a staggering 3X in just the last two years.With total funding of $42 Mil (Series B) from Sequoia India, Qualgro, and Chiratae Ventures, Hevo is now entering a new phase of hyper-growth.Hevoites are a bunch of thoughtful, helpful problem solvers, who are obsessed with making a difference in the lives of their customers, colleagues, and their own individual trajectory.If you are passionate about redefining the future of technology, then Hevo is the place for you.Product Video: https://www.youtube.com/watch?v=p0XGLDgvCo8A - Own the positioning and messaging of our products, to increase pipeline and adoptionConduct primary and secondary research to discover user and buyer personas, their pains and expected gains, and the competitor landscape to refine positioningBuild a deep understanding of our product, use cases and competitive landscape (direct and indirect) to develop an SSOT of value-prop and external messaging that resonates with the intended audienceB - Help Sales and Sales Enablement teams to improve the sales outcomeConduct quantitative and qualitative win/loss and competition analysis to drive effective objection handling and consistency in our sales conversationsCollaborate with functional leads to turn intel into effective collaterals - pitch decks, demos, case studies, and the like, and own its adoption to improve win rates and lower sales cyclesC - Drive customer advocacy to improve adoption, usage and referralsCollaborate with product and customer success teams to drive the adoption and usage of featuresDevelop and nurture customers into advocates across a spectrum ranging from external reviews, beta-testing groups, customer advisory board, and external evangelistsD - Build and execute GTM strategies for new and existing productsBuild a deep understanding of our product, competition, and the larger ecosystem to play an active role in pricing and packaging decisionsOwn the GTM for new features by collaborating with product and sales teams to establish the plan and orchestrate marketing execution to achieve those goalsCollaborate with the Sales and Product team to do 0-1 market discovery and development for new productsE - Build and grow the Product Marketing teamHiring: Plan and hire for headcount to keep up with the scope of PMM responsibilitiesMentor and coach team members to improve overall team performance and ensure continuous learning and career growthF - Improve Hevo's position and equity in the marketCollaborate with industry analysts, experts, and influencers to create and maintain relevance, brand awareness, and visibility for HevoDevelop thought leadership to position Hevo as one of the key stakeholders in the Modern Data Stack spaceWhat you'll bring to the table:10+ years of experience in Product Marketing. Experience in building processes about user research messaging, persona research, and GTM strategy for scaling product marketingPreference: Worked at an infrastructure product company/dev tools company marketing to developers and created an impactPreference: Should have experience in doing Product Marketing at companies with Mid Market and Enterprise customersExcellent communication skills - verbal and writtenExcellent interpersonal and relationship-building skills for cross-functional collaborationAbility to empathetically understand and solve customer issuesDeep understanding of the business and the market trendsExperience in driving business impact at a growth-stage startup in a senior or leadership role