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Temporary Associate Art Director

2 months ago

New York, United States TUMI Full time

Who we are: 

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Who we are: 

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.

Your role at Tumi:

This is a temporary leadership role that reports into the Director of Creative Services, with close connectivity to the SVP, Global Marketing and Ecommerce.  Support in directing campaign and product photography assets for all TUMI global needs covering all business channels (eCommerce, Retail Stores, Outlet and Wholesale); leveraging assets from TUMI’s creative agency. This individual will also oversee the creative oversight and execution of all digital deliverables, inclusive of guiding and assisting with production on ongoing projects such as site updates, social assets, email campaigns and paid media assets.  This role will also help advise on additional creative elements such as packaging, on product packaging needs and in-store visual signage/imagery requests. Experience leading a small team of graphic designers and copywriting is a plus. You will work onsite 4 days and remote 1 day, weekly.

Responsibilities:

  • Create and oversee photography and video brand concepts for assigned projects: 
  • Be responsible for the creation, development, and finalization of assigned photography concepts (internal and external) 
  • Lead small team of graphic designers and copywriter to assist/collaborate in the creation of concepting and execution of all content creation. 
  • Partnership ongoing with outside creative Agency, especially with creative and pre-production planning elements, creative best practices, etc.
  • Close collaboration ongoing with copywriter on messaging /brand voice, as well as Marketing, VM and Social; close partnership and strong communication ongoing
  • Serve as creative point person for all incoming global content creation requests, both for execution, as well as those that require global HQ feedback/reviews/approvals.
  • Manage internal approvals and timeline of concepting development 
  • Be responsible for briefing Agency on internally developed and approved concepting. 
  • Use knowledge of approved and strategic marketing and product calendars, independently initiating photography projects so assets are delivered on time for launches – including PDP on model and video photography
  • Partnership with Marketing on seasonal shot lists, ensuring proper shoot planning and creative concepting.  
  • Participate as a key contributor to externally concepted projects. To be the key agency contact to relay concepting feedback for assigned projects. 
  • Pre-Production: make sure that all needed deliverables, specs, and usage are outlined in estimate and/or SOW. 
  • Communication of image usage rights expirations
  • Creation and distribution of tool kit distributions and other global pertinent content sharing

We’re excited if you have:

  • 7+ years experience in similar roles
  • Proficiency in Adobe Creative Suite
  • Experience on set of photo and video shoots
  • Experience concepting for photo and video shoots
  • Proficient in PowerPoint for creating decks
  • Ability to handle multiple requests on deadline
  • After Effects & video editing a plus
  • Exhibits positive attitude, willingness to learn and takes direction well
  • Knowledge of UX/product design with focus on user testing best practices a big plus


Why you'll love working here:

At TUMI, you’ll find a dynamic working environment, joining a community where each team member is empowered with an entrepreneurial spirit. Associates are respected as a vital part of the organization and recognized for their contributions. We believe in a workplace that gives every individual the opportunity to make an impact, and our ongoing commitment is to provide all the tools you need to succeed— guidance towards individual career growth, professional training and development initiatives, and a motivating, exciting environment— along with competitive salaries and comprehensive benefits programs.

What we value: 

  • INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE.  TUMI protects the things that matter most, the things you own and the planet you travel to see. Our planet is an astonishing place and we believe it’s our responsibility to preserve it for travelers of the future. By putting excellence and quality first, we ensure that every TUMI product has lifelong purpose, supported by our rigorous testing standards, exploration of recycled materials, and global repair network.
  • PARTNERS WE BELIEVE IN.  Staying true to our values by helping take care of the most vulnerable among us aligns with our mission and is a core element of what we do. We focus on three main areas: promoting wellbeing; empowering vulnerable communities; and protecting the earth’s beautiful places. Each year we extend our philanthropic efforts to partners that help better the world. From supporting St. Jude Children’s Research Hospital fight to cure childhood cancer to Waves for Water who provides clean water to communities in need, we proudly stand by the profound changes they enact.
  • DIVERSITY & INCLUSION.  As an organization, we are committed to a diverse and vibrant culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers each of us to bring our authentic selves and unique differences to work every day.

The actual rate of pay offered depends on various factors, including qualifications for the position and relevant experience; as well as other legitimate, non-discriminatory business factors specific to the position or location.

Tumi is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.