Digital Marketing

2 weeks ago

Austin, United States Criquet Shirts Full time

Are you a master multitasker with a passion for all things marketing?  Criquet, an independent menswear brand from Austin TX, is looking for a Digital Marketing / Social Media Specialist to come in and make an immediate impact. 


Key Responsibilities:


1. Social Media Maestro:

  • Craft and manage our social media calendar, ensuring a consistent and engaging presence across all platforms.
  • Brainstorm and execute creative campaigns to grow our following and increase brand awareness.
  • Track and analyze social KPIs.
  • Keep a pulse on industry trends and incorporate them into our social strategy to stay ahead of the game.


2. UGC & Affiliate Ace:

  • Develop and nurture relationships with our loyal customers to encourage user-generated content that showcases our brand in action.
  • Collaborate with influencers and affiliates to expand our reach and drive traffic to our online store.
  • Track and analyze the performance of UGC, influencer and affiliate campaigns to optimize results and ROI.


3. Wordsmith Extraordinaire:

  • Put your pen to paper (or fingers to keyboard) and craft compelling copy for emails, product pages, and organic social posts.
  • Ensure that all copy reflects the unique voice and personality of Criquet, resonating with our target audience and driving conversions.
  • Work closely with our design team to marry captivating copy with eye-catching visuals that tell the Criquet story.


Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in a marketing role, preferably within the fashion industry or consumer brand.
  • Strong written and verbal communication skills, with a knack for storytelling and attention to detail.
  • Demonstrated capabilities in growing a social audience and network.
  • Proficiency in social media / influencer management tools and analytics platforms.
  • A creative mindset with a strategic approach to marketing initiatives.
  • Ability to thrive in a fast-paced environment and juggle multiple projects with ease.


Why Criquet?


Joining Team Criquet means becoming part of a close-knit family that's passionate about what we do.  You'll have the opportunity to flex your creative muscles and make a real impact as we continue to grow and evolve.


About Criquet



Criquet is an independent web-driven menswear brand from Austin, TX. We invest in quality of life. We’re as well stocked in IPAs as we are IRAs. We’re into counter-culture, dive bars and scuba-diving for lost golf balls. We’re all manner of men and women but we aren’t yes-men. Because ordinary is boring.  So, whether we’re making shirts, outerwear or old-fashioneds, they need to be high quality, they need to be done our way, and they need those little details that make all the difference. Proudly from Austin and comfortably off-course. 



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