Marketing Technology and Operations Sr. Manager

Marketing Technology And Operations Sr. ManagerRimini Street, Inc. is a global provider of enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. The company offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software. The company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider, achieving better operational outcomes and realizing billions of US dollars in savings used to fund AI and other innovation investments.We are actively seeking a Marketing Technology And Operations Sr. Manager. The role will report directly to the Sr. Director, Marketing Operations. The Marketing Technology And Operations Sr. Manager will be based in the US and may work from a remote office.Position SummaryWe are looking for a Marketing Technology And Operations Sr. Manager with a deep specialization in Marketing Technology to architect, optimize, and govern our global MarTech ecosystem. This strategic role will partner with marketing, IT, and business stakeholders to design scalable systems, automate workflows, and enable personalization, data governance, and compliance. The ideal candidate brings a systems-thinking approach, deep technical knowledge of modern marketing architecture, and a passion for operational scalability.Key ResponsibilitiesMarketing Technology Architecture & StrategyLead the design, implementation, and governance of the end-to-end marketing technology ecosystem.Map marketing business goals to platform capabilities, ensuring tech stack alignment with strategic initiatives.Build and maintain a scalable architecture integrating customer data platforms (CDPs), marketing automation, CRMs, Social Media Management, tag management, consent management, and content platforms.Own the marketing systems roadmap, collaborating with cross-functional partners on platform selection, deployment, and optimization.Systems Integration & Workflow AutomationEnsure seamless data flow and integration between marketing platforms, sales systems, web platforms, and customer success tools.Drive automation of lead capture, enrichment, routing, and segmentation workflows, ensuring consistent data formatting and syncs across systems.Manage identity resolution strategy across channels and platforms to support omnichannel marketing and personalization efforts.Data Governance & Privacy ComplianceDefine and enforce standards around marketing data collection, hygiene, normalization, and taxonomy.Lead the implementation and compliance monitoring of consent management and data privacy regulations (GDPR, CCPA, etc.).Serve as a point of contact for IT and legal on marketing system-related compliance and governance.Platform Ownership & EnablementAct as the functional owner of core marketing platforms, providing training, documentation, and support for internal users.Establish frameworks for onboarding, access control, campaign QA, and platform optimization.Partner with marketing users and technical teams to evaluate new tools, test configurations, and launch new features.Qualifications7+ years in Marketing Operations or MarTech, with at least 3 years in a leadership or strategic architecture role.Deep understanding of the marketing technology landscape across categories: CDPs, MAPs, CRMs, DMPs, DAMs, CMSs, tag managers, consent tools, event platforms, and integrations/APIs.Proven experience designing and maintaining scalable marketing technology systems in a B2B environment.Strong grasp of data architecture, customer identity resolution, and real-time data activation across channels.Demonstrated ability to partner with IT, compliance, and marketing to implement enterprise-grade solutions.Familiarity with agile project management methodologies and vendor management best practices.Ability to create clarity across technical and non-technical stakeholders and document complex system flows.Why Rimini Street?Rimini Street Inc. is an affirmative action-equal opportunity employer and complies with all applicable Federal, State, and Local Laws regarding recruitment and hiring. Qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable Federal, State, or Local laws. Rimini Street Inc. offers a comprehensive compensation and benefits package to employees.Compensation is based on role, location, and level of applicable experience. Rimini's target pay for each position is available upon request during the applicant's interview process.Benefits for US employees include:Medical, Dental, and Vision insuranceDisability insurancePaid Parental Leave401(k) programGenerous Paid Time Off (PTO)Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.