Marketing Operations Manager

Marketing Operations Manager Marketing TechnologyThis is a United States remote position. Splunk is looking for a Marketing Operations Manager Marketing Technology who will be responsible for building, maintaining, and optimizing our Marketo instance. We are looking for a person who loves data, thrives on system integrations and thinks critically when it comes to continually improving marketing processes. You'll partner closely with Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, and Data Analytics to enable efficient, data-driven marketing implementations, technologies, and workflows at scale.Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills, and talent but also bring your joy, your passion, and all the things that make you, you. Come help organizations be their best while you reach new heights with a team that has your back.Your ImpactAs the Marketing Operations Manager Marketing Technology, you will have the opportunity to tap into your knowledge and expertise to assist in a wide range of initiatives:Act as a Marketo administrator and technical steward, ensuring operational excellenceBuild, maintain, and optimize our Marketo instance to meet company-wide marketing needsEnsure marketing workflows are accurate, efficient, and scalablePartner with cross-functional teams to improve marketing processes and integrationsLead marketing automation initiatives to enhance efficiency, accuracy, and campaign performanceResponsibilitiesAct as Marketo Administrator monitor KPIs, ensure database hygiene, maintain email deliverability, manage campaign setup, and track network statusConfigure and maintain integrations across our Marketo instanceAutomate recurring workflows and processes using tools such as Openprise to increase efficiency and accuracyDevelop and enforce best practices and governance for Marketo usage including naming conventions, folder management, process documentation, and version controlCollaborate with marketing strategy, sales operations, and data teams to keep all workflows accurate and efficientProvide technical support to the broader marketing organization (campaign execution, email templates, landing pages, and forms)Design, implement, maintain, and optimize Marketo campaigns, programs, and engagement pathsMaintain a modular, scalable Marketo architecture (including lead lifecycle, scoring, segmentation, nurturing, and triggers)Stay current on Marketo and marketing automation trends while evaluating and introducing new tools and integrationsTrain and mentor team members and stakeholders on best practices and capabilities within MarketoMinimum QualificationsBachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience)Marketo Certification(s)4+ years of experience with Marketo or comparable marketing automation platformsDeep understanding of email deliverability, lead lifecycle, scoring, segmentation, and nurture programsPreferred QualificationsDeep understanding of email deliverability, lead lifecycle, scoring, segmentation, and nurture programsExcellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlinesStrong communication skills to effectively work across both technical and non-technical teamsFamiliarity with AGILE/SCRUM process management methodologiesPrior experience working in B2B SaaS or a high-tech environmentAbility to train and mentor teams on marketing automation best practicesDemonstrated success in optimizing and scaling marketing automation systems in a growth environmentExperience integrating Marketo as part of a larger RevOps infrastructureStrong cross-functional collaboration skills with the ability to influence process improvementsExperience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sourcesExperience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)Experience using data tools (e.g., Tableau, Snowflake)Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flowsWhy Cisco?At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.Message to applicants applying to work in the U.S. and/or Canada:The starting salary range posted for this position is $161,100.00 to $204,600.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below: New York City Metro Area: $174,000.00 - $273,900.00 Non-Metro New York state & Washington state: $161,100.00 - $235,300.00