Email Marketer

Email MarketerSince 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can't easily access today through beautiful, scalable, and easy-to-use technology.Today, we work with over 1,000 RIAs that collectively represent more than $2.6T in assets under management across two products Flourish Annuities and Flourish Cash and with our recent acquisition of Sora Finance, we'll be adding a lending offering in 2026. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.Read on if you are interested in joining a small, highly-collaborative, rapidly-growing startupbacked by the support and stability of a Fortune 500 company.About YouThe ideal candidate is a detail-oriented, data-driven B2B and/or B2B2C marketer with experience in email marketing. You have an in-depth knowledge of email systems, preferably Hubspot, and love to send great emails. You think about how to improve email performance from segmentation and messaging to deliverability and everything in between. You're a holistic thinker who understands the businesses you're marketing to and the audience you're trying to reach. You care about email quality and think about engagement and conversion, and are always looking for new things to try. You love data and are obsessed with numbers. You enjoy partnering with product line marketers to collaborate on creative, messaging, and promotions to make every campaign the best it can be. You are comfortable working with BI/reporting tools and data teams to share quality, actionable reporting. Working with design and content teams, you can shepherd an email from concept to completion. Your analytical and technical skills allow you to be largely self-sufficient in generating lists and managing email platforms.About the RoleReporting to the Head of Marketing Analytics, this role works closely with marketing, sales, legal, data, design, and product to create, test, send and report on email marketing campaigns across product lines. In this role, you will own the Flourish email marketing channel from concept to results with an emphasis on segmentation, testing, and optimization. You should be comfortable working with product line marketers to set strategy and share results with thoughtful recommendations. You will own the email marketing tech stack and be responsible for sending the right emails to the right target audiences, including technical troubleshooting, QA, and field mapping for dynamic content.Principal ResponsibilitiesManage outbound email marketing campaigns, both organic and paidOwn the email marketing tech stack, including product evaluation, selection, and ongoing managementManage a regular reporting cadence, sharing insights and ideas for improving performance and testing new tacticsWork with outside vendors including third party list services and media propertiesCreate & maintain documentation to reflect email processes and systemsOwn the team email calendar, managing frequency of mailing to different partiesCollaborate with a cross-functional team, working with other members of the marketing and design teams to ensure high quality campaigns that are on message and brandCoordinate with the sales team to strategize on best ways to target leads, ensure sales follow-up, and circle back on the quality of leads delivered from campaigns and share ideas for improvementSupport as needed on LI posts, paid and organic, in conjunction with PR and content teamMinimum QualificationsBachelor's degree5+ years marketing experience2+ years of email marketing experienceDue to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.Preferred QualificationsFinancial services experience preferred. Wealth management, lending, or insurance experience a bonusExperience with Hubspot strongly preferred. Knowledge of SendGrid or other solutions a plusConversant with HTML, able to troubleshoot as neededBI/Excel and basic presentation skillsAt Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees. Base Salary Range: $99,800 - $131,000 plus bonusDisclosures: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.