Web Content Manager

3 weeks ago

Arlington, United States Catholic Diocese of Arlington (Virginia) Full time

POSITION SUMMARY:

The Website Content Manager supports the Office of Communications in communicating the mission, vision, and priorities of the Bishop for the Diocese of Arlington by overseeing the digital strategy, development, optimization, and analysis of diocesan web properties as well as editing and updating website content.


PRINCIPAL DUTIES:

In consultation with the Chief Communications Officer, develop and implement content strategies for diocesan web properties that leverage SEO best practices, advance the reach and engagement of website content, and achieve organizational and departmental goals.

Work closely with the Chief Communications Officer on website redesign projects, managing and monitoring the creation of website designs that reflect the vision and priorities of the Bishop of Arlington; identify and advise on functional needs for the websites; obtain user feedback on content design and implementation.


Use SEO tools to identify strategies for content creation and update initiatives. Use the same tools to identify and address technical and SEO errors across diocesan web properties.

Manage the creation, organization, and use of website taxonomies for website content.

Identify technical and/or logistical issues that would interfere with the success of website coverage. Coordinate troubleshooting with IT Office. Brief the Chief Communications Officer on changes to deadlines and/or the output of content deliverables for time-sensitive web content.


Partner with Office of Information Technology to complete projects and maintain website properties, including the diagnosis of, and resolution of, technical problems.

Manage and monitor the creation of campaign URLs and analytics goals for various mediums/channels to website content on diocesan web properties, ensuring the proper organization and output of web analytics data.


Use web analytics tools to strategically gather data for various dimensions of site visitor behavior and website traffic on diocesan web properties. Visually chart the performance of campaigns, departmental KPIs, and website content by creating and maintaining data reports and dashboards.

Develop summary briefs on website data reports, pinpointing key insights and strategies for improving website content and content marketing strategies. Direct and guide staff and/or designated content-contributors on the implementation of the generated strategies for website content.


Work in conjunction with supervisors and web content editors to develop outlines and strategies for departmental website content.


May provide work direction or training for web content specialist.


Perform other duties as assigned.


QUALIFICATIONS:

Knowledge/Skills: Expertise in digital content strategy and search engine optimization (SEO); proficiency in Microsoft Word, HTML5, CSS, Adobe Photoshop, and Google Analytics; skilled in Adobe Acrobat Professional, Dreamweaver, Excel, Google Tag Manager, and Google Search Console; background in photography and A/V is a plus; excellent written and oral communications skills; ability to handle multiple tasks and to work well under pressure; self-motivated, with strong organizational and planning skills and a sense of discretion; knowledge of Catholic teachings and practices a plus.


Education Required: BS or BA in communications, marketing, or website-related field


Years and Types of Experience: At least 3 years in development of digital content strategy and implementation/analysis of digital lifecycles; at least 3 years in SEO, web analytics, and website editing and maintenance; at least 3 years using web content management systems (Ektron and Wordpress are a plus).

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