Digital Marketing Specialist
4 weeks ago
Sr. Digital Marketing Specialist - PIM, WordPress, HubSpot
Contract to hire
Huntersville, NC (Can be remote with travel to Huntersville on occasion)
SMART IT People has a contract to hire opportunity for a Sr. Digital Marketing Specialist with our client in Huntersville, NC. This is primarily a PIM specialist who can set up a PIM system from scratch and integrate systems with it. This role involves a lot of Project Management with a technical aspect, collecting business requirements and working with the vendors who perform the development work. This is working with the IT Platform, and not a marketing/advertising role.
80% PIM and integration with PIM
Website/WordPress
10% HubSpot (Marketing Automation and CRM)
UX/UI
Project Management
Must have skills:
Bachelor's Degree in Digital Marketing or related field
3+ years of PIM Systems experience (such as Amplifi, inriver, Salsify, Precisely, Akeneo, etc.)
Must have experience setting up a PIM system from scratch and integration of other systems with PIM.
3+ years Website/Wordpress experience
3+ years Marketing automation and CRM tool (HubSpot preferred)
3+ years project management
Must be technical and detailed oriented
Nice to have skills:
B2B Marketing nice to have
Amplifi PIM
HubSpot (CRM)
UX/UI project
Job description:
- Set up Amplifi PIM from scratch for 2 divisions . 1 division is already set up but needs to be managed.
- Integrate systems such as Power BI with Amplifi PIM.
- Project manage, collect business requirements and work with vendors who complete the development work
- Utilize Jira ticketing system for updates and validation
- Work on resolving production issues with the vendors
- Work with sales team to build out requirements for marketing automation
- Operate, administer and work on projects (mostly related to data movement) for marketing and e-commerce systems.
- Manage product data and sync with other systems (eCommerce, ERP, etc) as well as manage marketing related data (visuals, documentation, etc.) using Amplifi, a Product Information Management (PIM) system.
- On eCommerce platform (WooCommerce), set up users, import data, interface with delivery teams (eCommerce vendor or internal ERP team) to resolve issues with customer quotes, orders, or product data.
- Perform website related functions such as product search, product configurators, content management, and oversee development.
- - Use CRM (HubSpot) for marketing campaigns, pipeline management as well as traditional sales functions.
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