Marketing Manager

1 month ago


Westlake, United States Synergy Interactive Full time
  • Assists in managing relationships with our day-to-day retailer media group contacts and agency partners to ensure flawless execution.
  • Optimizes marketing return on investment across the marketing portfolio (e.g., paid, SEO/organic, demand side platforms (DSP), retail media, etc.)
  • Manages pacing and performance of multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)
  • Manages, coaches, and develops a team of 2 Marketing Analysts responsible for paid advertising and marketing activities on 3rd party platforms
  • Partners with wider omnichannel team to implement strategies that achieve campaign and further business objectives
  • Synthesizes campaign findings and communicate data-driven recommendations and best practices to full team on a regular basis
  • Assists and participates in quarterly business reviews & retailer media capabilities assessments
  • Develops and implements test and learn plans to continuously drive the business forward
  • Partners with broader media/shopper team to share tactical learnings and best practices and upcoming initiatives
  • Continuously innovates and develops forward thinking ideas as retailer capabilities evolve
  • Helps develop online marketing and promotional strategies to improve market share and grow eCommerce sales measured via shelf tools.
  • Shares and captures the best demonstrated practices; builds strong relationships with internal and external partners. Delivers eComm Shopper Insights and Thought Leadership
  • Collaborates with Sales, Marketing, Product, and Merchandising teams for strategic planning, long term planning, and execution of a sales growth plan.
  • Assists the Consumer Engagement Director in the development of the annual operating plan with specific contributions related to advertising budgets and capital investments in pertinent tools.
  • Other duties and responsibilities to be added as needed.



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