eCommerce Marketing Manager
4 weeks ago
Responsibilities:
- Manage and optimize PPC campaigns across various platforms, with a primary focus on paid search.
- Lead a small team, providing guidance and support to junior team members.
- Dive deep into data to identify trends, opportunities, and areas for optimization.
- Utilize keyword research and analysis to inform campaign strategy and targeting.
- Develop and implement strategies to increase product visibility and drive sales on Amazon and Walmart.
- Manage budgets effectively, allocating resources across campaigns and departments to achieve business goals.
- Stay updated on industry trends and best practices, incorporating new strategies and technologies into campaigns.
- Collaborate with cross-functional teams to ensure alignment and maximize campaign performance.
- Monitor and report on key metrics, providing insights and recommendations for continuous improvement.
Requirements:
- Proven hands-on experience in PPC, particularly in paid search, with a strong understanding of campaign management and optimization.
- Previous management experience, including oversight of direct reports, is required.
- Expertise in Amazon and Walmart platforms, with a focus on product listing optimization and driving sales.
- Experience managing budgets for marketing campaigns, with a strategic approach to resource allocation.
- High proficiency in keyword research and analysis, with a demonstrated ability to drive results.
- Strong problem-solving skills and the ability to develop creative solutions to complex challenges.
- Knowledge of 1p (first-party) vs. 3p (third-party) selling models and their implications.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
- Bachelor's degree in Marketing, Business, or related field is preferred.
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