eCommerce Marketing Manager

4 weeks ago


Westlake, United States Synergy Interactive Full time

Responsibilities:

  • Manage and optimize PPC campaigns across various platforms, with a primary focus on paid search.
  • Lead a small team, providing guidance and support to junior team members.
  • Dive deep into data to identify trends, opportunities, and areas for optimization.
  • Utilize keyword research and analysis to inform campaign strategy and targeting.
  • Develop and implement strategies to increase product visibility and drive sales on Amazon and Walmart.
  • Manage budgets effectively, allocating resources across campaigns and departments to achieve business goals.
  • Stay updated on industry trends and best practices, incorporating new strategies and technologies into campaigns.
  • Collaborate with cross-functional teams to ensure alignment and maximize campaign performance.
  • Monitor and report on key metrics, providing insights and recommendations for continuous improvement.


Requirements:

  • Proven hands-on experience in PPC, particularly in paid search, with a strong understanding of campaign management and optimization.
  • Previous management experience, including oversight of direct reports, is required.
  • Expertise in Amazon and Walmart platforms, with a focus on product listing optimization and driving sales.
  • Experience managing budgets for marketing campaigns, with a strategic approach to resource allocation.
  • High proficiency in keyword research and analysis, with a demonstrated ability to drive results.
  • Strong problem-solving skills and the ability to develop creative solutions to complex challenges.
  • Knowledge of 1p (first-party) vs. 3p (third-party) selling models and their implications.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
  • Bachelor's degree in Marketing, Business, or related field is preferred.



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