Paid Media Specialist

3 weeks ago

Cathedral City, United States Estoras Group Full time

Paid Media SpecialistLocation: Remote Must be able to work in PST timeJob Type: Full-Time Department: Marketing Reports To: Digital Marketing Manager / Director of MarketingAbout Us: Archive Digital is a results-driven, data-informed organization focused on creating high-impact marketing campaigns that convert. Our team thrives on innovation, performance, and measurable growth. We're looking for a Paid Media Specialist to take our digital advertising efforts to the next level.Position Summary: We're seeking a highly skilled and analytical Paid Media Specialist with at least 4 years of hands-on experience managing multi-platform digital advertising campaigns. You will play a critical role in driving customer acquisition, brand awareness, and ROI through paid channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and others.Key Responsibilities:Develop, execute, and optimize paid media campaigns across platforms including Google Ads, Facebook/Instagram, LinkedIn, and other relevant channels.Create campaign structures, audience targeting strategies, bidding tactics, and performance tracking systems.Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager, etc.).Conduct A/B testing on ad creatives, copy, audiences, and landing pages to improve CTR, conversion rates, and ROI.Manage advertising budgets and ensure campaigns stay within allocated spend while achieving performance KPIs.Collaborate with creative teams to develop compelling ad creatives, landing pages, and funnel strategies.Stay current on industry trends, algorithm changes, and emerging ad platforms.Provide regular reporting with insights, optimization recommendations, and strategic direction.Requirements:Minimum 4 years of experience in a digital advertising or paid media role.Proven success managing PPC, display, and paid social media campaigns.Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms.Deep understanding of key performance metrics such as ROAS, CTR, CPC, CPM, and CAC.Strong skills in Google Analytics, UTM tracking, conversion tracking, and audience segmentation.Experience with remarketing, lookalike audiences, and funnel optimization.Strong analytical, problem-solving, and organizational skills.Ability to work independently and collaborate effectively with cross-functional teams.What We Offer:Competitive salary based on experienceFlexible remote work optionsProfessional development and training budgetA collaborative, performance-driven team environmentOpportunities to lead and scale innovative paid media campaigns

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