Digital Marketing Director

3 weeks ago

Baltimore, United States Jobleads-US Full time

This role requires a blend of creativity, technical expertise, leadership, client collaboration, and hands-on execution to deliver data-driven marketing solutions across multiple digital and social media platforms.

Above all, we seek a driven, collaborative team player and a growth-minded professional who will energetically support our collective desire to do work that matters for clients who trust us.

Interested applicants should send a cover letter, resume, and relevant work samples to jobs@abelcommunications.com with the subject line: Digital Marketing Director Candidate.

Key ResponsibilitiesStrategic Leadership + Planning
  • Develop and implement innovative, data-driven digital marketing strategies to meet clients’ business objectives across diverse industries.
  • Collaborate with senior leadership to align digital strategies with the overall vision and growth goals of the agency.
  • Lead digital transformation initiatives within the agency, ensuring the adoption of new trends, tools, and technologies.
Client Service + Consultation
  • Act as the primary digital consultant for clients, identifying their goals and crafting tailored digital strategies.
  • Build strong client relationships by demonstrating expertise in SEO, SEM, paid social, content marketing, email marketing, and analytics.
  • Keep a watchful eye on the evolution of AI tools that will improve digital marketing efforts and make relevant suggestions to agency leadership.
Campaign Development + Execution
  • Lead the planning, execution, and optimization of multi-channel digital campaigns including search engine marketing, social media (organic and paid), content marketing, influencer outreach, and display advertising.
  • Collaborate with account strategists and/or creative team to proactively identify tactics to enhance PR programs and creative deliverables.
  • Manage agency accounts for digital marketing tools, analytics platforms, and social media management systems.
  • Ensure that all campaigns are delivered on time, within scope, optimized for performance, and aligned with strategic goals.
  • Manage and monitor client and firm SEO and website engagement.
  • Evaluate, recommend and implement optimizations for SEO, content strategy and online lead capture.
  • Manage email marketing campaigns, including production schedule, implement segmentation and retargeting strategies, run A/B and/or dynamic content tests, and create lists for deployment.
  • Create social media content and manage other content creators.
  • As agency needs evolve, lead, mentor, and develop a team of digital marketing professionals, fostering a culture of creativity, continuous learning, and performance excellence.
  • Collaborate with cross-functional teams (creative, account, and strategy) to integrate digital strategies into broader marketing initiatives.
  • Lead the recruitment and onboarding of top digital talent, ensuring the team has the necessary skills to meet evolving client needs.
Data, Analytics + Reporting
  • Monitor and analyze key performance metrics for all digital initiatives, providing insights and recommendations to optimize ROI.
  • Develop and execute A/B testing strategies to continuously improve campaign performance.
  • Track performance across standard email indicators such as deliverability, open rate, and click rate.
  • Develop and present detailed performance reports for clients, clearly articulating the impact of digital strategies on business goals.
  • Stay up-to-date with industry trends, algorithm changes, regulatory and compliance standards, and emerging platforms.
  • Manage budgets for digital campaigns, ensuring cost-effective use of resources to maximize ROI.
  • Negotiate with vendors and third-party agencies to ensure high-quality deliverables and competitive pricing for digital marketing services.
Agency Growth + Thought Leadership
  • Support business development efforts, contributing digital expertise to pitches, proposals, and presentations.
  • Serve as a Thought Leader in the digital marketing and social media space, contributing to industry panels, conferences, and agency marketing content.
  • Introduce new technologies and trends to enhance the agency’s digital marketing capabilities.
Qualifications + Skills
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum 5-7 years of digital marketing experience, with at least 3-5 years in a leadership role within an agency or corporate setting.
  • Proven track record of successfully leading and executing integrated digital marketing strategies across paid, earned, and owned media.
  • Deep expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
  • Proficient in analytics platforms such as Google Analytics, SEMrush, Moz, and social media insights tools.
  • Excellent analytical and problem-solving skills, strong project management and organizational skills.
  • Strong leadership and team management skills, with the ability to mentor and develop digital talent.
  • Excellent communication and presentation skills, with the ability to convey complex digital concepts to both clients and internal stakeholders.
  • Highly analytical, with the ability to use data to drive decisions and demonstrate the value of digital initiatives.
  • Ability to work in a fast-paced environment and properly prioritize in order to meet all deadlines.
Other Info

Abel Communications fosters a collaborative and enjoyable workplace where employees are encouraged to do great work and make time for great lives. We have been a finalist or winner in the Baltimore Business Journal’s Best Places to Work Awards for several years. In 2020, Abel Communications was named PRSA Maryland Team of the Year.

We provide a comprehensive benefits package including health, dental, vision, and short-term disability insurance and a flexible work schedule. We emphasize the importance of continued professional development and skill development. We close the office on Orioles Opening Day and have many outings throughout the year to foster teamwork and camaraderie. We love Baltimore, our clients, coming up with BIG ideas and delivering amazing work.

Our business currently operates in a hybrid environment with employee-driven flexibility to work from where we are most productive.

Abel Communications respects and values diversity and is committed to creating an inclusive culture. Abel Communications is proud to be an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected class.

#J-18808-Ljbffr

  • Director of Digital Marketing and Content

    2 weeks ago

    Baltimore, United States Maryland Department of Transportation Full time

    Maryland Transit Administration Director of Digital Marketing and Content (Administrator VII-0939)Office of Communications and MarketingExecutive Service“Open Until Filled”*This position serves at the pleasure of the appointing authority***Bilingual applicants are encouraged to apply**Are you seeking a job where your work is rewarding and provides...

  • Digital Commerce Lead

    7 days ago

    Baltimore, Maryland, United States Flywheel Digital Full time

    Are you looking for a challenging role that will help you grow professionally and personally? We're Flywheel Digital, a leading provider of digital commerce solutions, and we're seeking a highly motivated Sales and Marketing Director to join our North American New Business team.About UsWe're on a mission to accelerate growth across all major digital...

  • Digital Solutions Director

    5 days ago

    Baltimore, Maryland, United States T. Rowe Price Full time

    T. Rowe Price is a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future.The company invites you to explore the opportunity to join their team and grow your career with them.As part of enterprise marketing at T. Rowe Price, Global Digital Solutions (GDS)...

  • Digital Marketing Director

    2 weeks ago

    Baltimore, Maryland, United States Abel Communications Full time

    This role requires a blend of creativity, technical expertise, leadership, client collaboration, and hands-on execution to deliver data-driven marketing solutions across multiple digital and social media platforms. Above all, we seek a driv

  • Sales and Marketing Director

    7 days ago

    Baltimore, Maryland, United States Flywheel Digital Full time

    Welcome to Flywheel Digital, a leading provider of digital commerce solutions. We're on a mission to accelerate growth across all major digital marketplaces for the world's leading brands.The RoleWe're seeking a highly motivated Business Growth Strategist to join our North American New Business team in selling our service offerings to top-tier brands. As a...

  • Marketing Director and Content Specialist

    4 hours ago

    Baltimore, Maryland, United States Maryland Department of Transportation Full time

    As a key member of the Maryland Department of Transportation, we are seeking an experienced Marketing Director and Content Specialist to join our team. In this role, you will be responsible for developing and implementing digital marketing and communication strategies that enhance our brand and engage our diverse audience.The ideal candidate will have a...

  • Digital Marketing Professional

    1 day ago

    Baltimore, Maryland, United States Ciena Full time

    About CienaCiena is a technology company that prioritizes its employees' passions, growth, wellbeing and belonging. Our culture is focused on providing a personalized and flexible work environment that empowers our teams to drive meaningful social, community, and societal impact.As a Digital Marketing Intern at Ciena, you will be part of our Digital...

  • Digital Marketing Lead

    4 hours ago

    Baltimore, Maryland, United States Maryland Department of Transportation Full time

    Job Description:The Maryland Department of Transportation is seeking a highly skilled Digital Marketing Lead to join our team. This role is pivotal in developing and executing digital marketing strategies that enhance the MTA brand and engage a diverse audience.Key Responsibilities:Develop and manage digital marketing campaigns to drive engagement and...

  • Digital Media Manager

    5 days ago

    Baltimore, Maryland, United States Flywheel Digital Full time

    About Flywheel DigitalFlywheel Digital's suite of digital commerce solutions accelerates growth across all major digital marketplaces for leading brands worldwide. Our innovative approach provides clients with near real-time performance measurement, driving sales, share, and profit.With a global presence and diverse teams, we offer a career with real impact,...

  • Digital Marketing Intern

    1 day ago

    Baltimore, Maryland, United States Ciena Full time

    Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing and belonging. We're a technology company that leads with our humanity-driving our business priorities alongside meaningful social, community, and societal...

  • Digital Marketing Specialist

    10 hours ago

    Baltimore, Maryland, United States Warschawski Full time

    We are seeking a highly skilled Digital Marketing Analyst to support our clients' rapidly-growing need for data analytics.The ideal candidate will have exceptional communication skills, incredible attention to detail, and a boundless desire to learn.As a key member of our digital marketing team, you will be integral in the analysis and execution of digital...

  • Director of Digital Sales

    1 week ago

    Baltimore, Maryland, United States The Baltimore Banner Full time

    Come Join One of Baltimore's Best Places to WorkThe Baltimore Banner is looking for a Director of Digital Sales with a strategic vision, exceptional leadership skills, and a proven track record in media-related sales. Join our team to drive revenue growth, maximize sales opportunities across digital channels, and lead a team of digital media sales...

  • Digital Transformation Director

    2 days ago

    Baltimore, Maryland, United States Volt Full time

    Digital Transformation DirectorWe are seeking an experienced digital transformation director to lead our technology initiatives. As a key member of our leadership team, you will be responsible for developing and executing strategic plans to drive digital transformation across our organization.The ideal candidate will have a strong background in IT project...

  • Regional Marketing Director

    1 week ago

    Baltimore, Maryland, United States OneDigital Full time

    Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that's making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling...

  • Digital Marketing Expert

    3 days ago

    Baltimore, Maryland, United States LifeBridge Health Full time

    Job DescriptionWe are seeking a skilled Digital Marketing Expert to join our team at LifeBridge Health. The ideal candidate will have 3+ years of experience in web design and development, with a strong portfolio of responsive websites and applications.The successful candidate will be responsible for managing and updating all websites for LifeBridge Health,...

  • Digital Marketing Analyst

    2 weeks ago

    Baltimore, Maryland, United States Warschawski Full time

    Are you looking to gain exposure to a diverse set of global clients, all while working with a dynamic, results-driven, growing team? We are looking for a team member to join our digital marketing team to support our clients' rapidly-growing need for data analytics.  The ideal candidate will have exceptional communication skills, incredible attention to...

  • Digital Marketing Analyst

    14 hours ago

    Baltimore, Maryland, United States Warschawski Full time

    Are you looking to gain exposure to a diverse set of global clients, all while working with a dynamic, results-driven, growing team? We are looking for a team member to join our digital marketing team to support our clients' rapidly-growing need for data analytics. The ideal candidate will have exceptional communication skills, incredible attention to...

  • Digital Marketing Analyst

    4 weeks ago

    Baltimore, United States Warschawski Full time

    Are you looking to gain exposure to a diverse set of global clients, all while working with a dynamic, results-driven, growing team? We are looking for a team member to join our digital marketing team to support our clients’ rapidly-growing need for data analytics.  The ideal candidate will have exceptional communication skills, incredible attention to...

  • Digital Marketing Leader

    6 days ago

    Baltimore, Maryland, United States OneMain Financial Full time

    Job Summary:OneMain Financial seeks a highly skilled Digital Marketing Leader to develop and execute strategic SEO plans, ensuring optimal online visibility and engagement. The ideal candidate will possess expertise in SEO best practices, content management, and local SEO strategy.Main Responsibilities:Develop and implement SEO strategies across various...

  • Director of Digital Services

    7 days ago

    Baltimore, Maryland, United States Peak Partners Full time

    About the Role:This is an onsite position located in Baltimore, MD. As the Director of Digital Product & Operations, you will be responsible for overseeing the technical product development and operations of websites, digital services, mobile apps, content management system, analytics, and ad tech integrations. You will develop business plans, operational...