Vice President, Campus Marketing
2 days ago
Vice President, Marketing (Campus & Government)Sodexo is searching for a Vice President, Marketing (Campus & Government). This is a remote position, and the successful candidate may reside anywhere in the US. This position will require 50% travel. Sodexo seeks the highest caliber executives who embody the finest leadership skills to move our business forward. Sodexo's executive leaders have a vision for the future and develop strategies that provide direct support to other leaders and teams in our varied operational areas while embodying our core values of Spirit of Progress, Team Spirit, and Spirit of Service. The Vice President, Marketing will be responsible for leading the marketing function for our Campus and Government segments which includes Field Marketing, Offer Development/Deployment, Consumer and Market Insights COE team, and Communications/Audience Engagement. This individual will be a key leader in driving performance to support delivery of segment goals and ambitions. Ideal candidate will have a strong restaurant, and retail background.What You'll DoRetail Offer Development & StrategyLead the development and adaptation of offers based on segment strategy and targeted sub-segments, ensuring alignment with regional client and consumer needs.Manage deals with large retail brandsBuild and maintain a comprehensive Offer portfolio and playbook to support operational and sales teams.Drive innovation and digital initiatives, as well as segment-specific products (e.g., resident dining), in partnership with the central product marketing team to ensure consistency and resource optimization.Support the design and mobilization of both offer-based and non-offer-based solutions, playing a critical role in deployment across operations and sales.Consumer Insight LeadershipOversee the collection, analysis, and dissemination of client and consumer data to inform strategic decisions.Act as the voice of the consumer within the organization, ensuring products and services meet evolving needs.Utilize proprietary and external analytics to guide product development, improve end-user experiences, and create competitive differentiation.Lead the development and validation of business cases and product/service briefs.Deployment & ActivationManage and activate key initiatives to drive market capture, growth, and consumer engagement.Direct field marketing teams to deliver short-term growth and engagement strategies.Comprehensive CommunicationsDevelop and execute communication strategies targeting both B2B and B2C audiences.Educate segment teams on strategic priorities, value creation, and positioning to ensure alignment and impact.What We OfferCompensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:Medical, Dental, Vision Care and Wellness Programs401(k) Plan with Matching ContributionsPaid Time Off and Company HolidaysCareer Growth Opportunities and Tuition ReimbursementMore extensive information is provided to new employees upon hire.What You BringEducation: Bachelor's degree in Marketing, Business, or related field; MBA preferred.Experience:10+ years in product marketing, offer development, or consumer insights roles.Proven track record in leading cross-functional teams and driving strategic initiatives.Experience in digital marketing and innovation strategies.Strong restaurants, Food retail brand background.Skills:Strong analytical and strategic thinking abilities.Excellent communication and stakeholder management skills.Ability to translate consumer insights into actionable strategies.Who We AreAt Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide. Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you're happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.Qualifications & RequirementsMinimum Education Requirement - Bachelor's Degree or equivalent experienceMinimum Management Experience 10 yearsMinimum Functional Experience 10 yearsLocation US-MA-Boston | US-IL-Chicago | US-TX-Dallas | US-PA-Philadelphia | US-DC-WASHINGTON
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