Sr. Dir., Marketing Analytics

Sr. Dir, Marketing AnalyticsIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job DescriptionWhat you get to do in this role:Drive Marketing Analytics strategy and roadmap for the company. Provide thought leadership in Customer and Partner Analytics.Design, build and support Marketing Analytics by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Revenue, Marketing, GTM, Customer and Partner organization, cross-functional users across the company, and the leadership team.Partner with the Customer organization, engineering team, data instrumentation team and stakeholders to envision best Marketing analytics Customer, alerting capabilities and the interfaces.Manage and improve the user experience of how the stakeholders consume marketing information.Develop and deliver unique insights about Customer and Partner through qualitative and quantitative research.Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.Own the telemetry of Customer data and the definitions.Define and implement policies, processes and procedures for the governance and management of data including data capture from our cloud platform, storage, security, integration, analysis and reporting.Build a best-in-class team for the exploitation of data, using cloud and social era tools and techniques for data analytics, mining, and visualization. Build multiple successors and a team that meets the business needs of the future.Partner with peer leaders in the Analytics organization (Sales Analytics, Finance Analytics, Marketing Analytics, Customer, and Talent Analytics) to develop and deliver cohesive Analytics Customer to the company and connect all employees with the right data.Create Analytics with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact.Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customer.QualificationsTo be successful in this role you have:Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.12+ years of prior experience in Marketing (Customer and Partner Analytics).Experience in Business Intelligence, statistics, data science, and building Marketing Analytics programs.Exposure to the end-to-end Customer Management process: Customer development, Customer management, performance tracking, Customer support, technical support, community, engineering, instrumentation.Exposure to end to end engagement life cycleExperience in managing instrumentation and telemetry data from modern cloud platforms.10+ years of experience in leading a team and ability to work with highly cross-functional teams to achieve common goals.Thought leadership and influencing skills to share what are the possibilities of Customer Analytics and cultivate interest amongst stakeholders.Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization.JV20For positions in this location, we offer a base pay of $226,500 - $396,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license.