Growth & Lifecycle Marketing Manager
1 day ago
Marketing GeneralistDatavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.About the Role: We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.Key Responsibilities:Lifecycle & Customer MarketingGrowth Support & Cross-Funnel OptimizationContent DevelopmentAnalytics & OptimizationWhat You Bring:46 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.Excitement about working cross-functionally in a fast-moving environment.Datavant is committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.To learn more about our commitment, please review our EEO Commitment Statement here. Know Your Rights, explore the resources available through the EEOC for more information regarding your legal rights and protections.Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here.
-
Growth & Lifecycle Marketing Manager
1 week ago
Frankfort, KY, United States Datavant Full timeDatavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health...
-
Frankfort, United States Navient Full timeA financial technology firm is seeking a Senior Lifecycle Marketing Manager to lead the development of customer journey strategies and optimize lifecycle marketing campaigns. This role requires over 6 years of experience in email or lifecycle marketing, as well as strong analytical and project management skills. The position offers a competitive salary...
-
Frankfort, United States Navient Full timeA financial technology firm is seeking a Senior Lifecycle Marketing Manager to lead the development of customer journey strategies and optimize lifecycle marketing campaigns. This role requires over 6 years of experience in email or lifecycle marketing, as well as strong analytical and project management skills. The position offers a competitive salary...
-
Senior Marketing Manager
3 weeks ago
Frankfort, United States KY Staffing Full timeSenior Marketing Manager For Customer Experience & GrowthCardinal Health WaveMark Solutions is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. Through a strong portfolio of tools, WaveMark provides healthcare customers with...
-
Senior Marketing Manager
4 weeks ago
Frankfort, United States Kentucky Staffing Full timeSenior Marketing Manager for Customer Experience & GrowthCardinal Health WaveMark Solutions is a market leader in healthcare inventory automation and analytics providing a scalable, enterprise-level, cloud-based platform that integrates with clinical and financial systems. Through a strong portfolio of tools, WaveMark provides healthcare customers with...
-
Frankfort, United States Kentucky Staffing Full timeProduct Manager, Product & Solutions MarketingMarketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the...
-
Principal Product Manager, Growth
4 weeks ago
Frankfort, United States KY Staffing Full timePrincipal Product Manager, GrowthPagerDuty is seeking a Principal Product Manager to lead our Growth initiatives and drive our transformation of value realization throughout different verticals of our product. In this pivotal role, you'll own the end-to-end user journey from trial acquisition through paid conversion and platform adoption for existing...
-
Principal Product Manager, Growth
4 weeks ago
Frankfort, United States KY Staffing Full timePrincipal Product Manager, Growth PagerDuty is seeking a Principal Product Manager to lead our Growth initiatives and drive our transformation of value realization throughout different verticals of our product. In this pivotal role, you'll own the end-to-end user journey from trial acquisition through paid conversion and platform adoption for existing...
-
Brand Marketing Manager
4 weeks ago
Frankfort, United States Kentucky Staffing Full timeBrand Marketing ManagerEmployment Type: Full Time Location: Remote (Based in the U.S.) Pay Range: Negotiable Job Number: JO-2511-2770Primary Function: The Brand Marketing Manager role helps to execute Enterprise marketing initiatives including but not limited to employee brand, talent acquisition, community efforts, financial education and website strategy....
-
Brand Marketing Manager
4 weeks ago
Frankfort, United States KY Staffing Full timeBrand Marketing ManagerEmployment Type: Full Time Location: Remote (Based in the U.S.) Pay Range: Negotiable Job Number: JO-2511-2770 Primary Function The Brand Marketing Manager role helps to execute enterprise marketing initiatives including but not limited to employee brand, talent acquisition, community efforts, financial education and website strategy....
