Brand Marketing Manager

Brand Marketing ManagerEmployment Type: Full Time Location: Remote (Based in the U.S.) Pay Range: Negotiable Job Number: JO-2511-2770Primary Function: The Brand Marketing Manager role helps to execute Enterprise marketing initiatives including but not limited to employee brand, talent acquisition, community efforts, financial education and website strategy. This position provides strategic, operational and project coordination support to ensure marketing campaigns are executed efficiently while reinforcing the brand, engaging key audiences and driving business priorities. This role plays a critical part in driving brand awareness, talent engagement, and pipeline growth for experienced professional hiring through storytelling, campaign execution, and cross-functional collaboration.Duties & Responsibilities:Strategy Development: Create and implement marketing strategies to attract entry-level, mid-career and senior-level talentCampaign Execution: Develop and manage integrated marketing campaigns (paid, owned, earned) to support business-specific lateral hiring needsEmployer Branding: Partner with Employer Brand and Talent Acquisition teams to bring to life EVP (Employer Value Proposition) for lateral hiresContent Creation: Craft compelling content that resonates with candidates, including social media posts, landing pages, videos, and event materialsData & Insights: Monitor campaign performance and provide insights to improve results; use analytics to inform targeting and messagingPartnerships: Work closely with Talent Acquisition, Opportunity and Inclusion, Communications, agency partners and external vendors to ensure alignment and effectiveness of marketing effortsProject Coordination: Partner with marketing leads, creative teams and agencies to manage workflow and approvalsCollaboration: Help to ensure alignment on priorities and deliverables across Marketing leadership. Help to raise visibility of brand marketing effort within/outside of the broader team.Skills & Qualifications:Strategic, creative thinker with strong creative instinctsCollaborative and comfortable working in an interlaced environmentPassionate about driving impact through meaningful storytelling and data-informed marketingDemonstrated ability to translate business goals into targeted marketing strategies and storytelling assetsExperience creating content for social media, landing pages, videos, and eventsStrong understanding of marketing analytics, campaign optimization, and audience targetingEducation & Experience:Bachelor's degree in Marketing, Communications, Business, or a related field preferred35 years of experience in marketing, employer branding, or talent marketingProject management experience, including managing workflows, timelines, and approval processesExperience developing and executing integrated marketing campaignsExperience supporting recruitment, employer brand, or talent acquisition initiatives preferredExperience working within a highly matrixed environmentTo Apply: Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.Diversity Inclusion & Customer Service Statement: TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.Global HQ: 6402 Arlington Blvd, Suite 1020 Falls Church, VA 22042