Marketing Manager

2 weeks ago

Chicago, United States Green Thumb Industries Full time

The Role

Green Thumb Industries (GTI) is looking for a Paid Marketing Manager to oversee digital marketing efforts in support of our growing D2C brand presence. This role will be responsible for developing, implementing, and optimizing high-impact marketing campaigns across digital channels to drive customer acquisition, engagement, and retention, with a focus on driving conversion. This role involves hands-on management of paid media channels, deep analysis of performance metrics, and close collaboration with cross-functional teams to achieve business growth objectives.

The media landscape for Cannabis is ‘tricky‘, to put it mildly. There is a lot of grey area when it comes to variations in state-specific compliance and media inventory. Meticulous attention to detail is critical in creating campaigns that are efficient, effective, and compliant to a rapidly evolving industry.

This role will reside on the marketing team as part of the Revenue Organization, and report to the Senior Brand Manager, incredibles & Beboe.

Responsibilities

  • Create and execute a strong annual performance marketing strategy in tandem with Sr. Brand Manager
  • Define and measure KPIs in alignment with eCommerce goals and GTI brand objectives
  • Collaborate with internal cross-functional teams, as well as external resources in the development of media campaigns
  • Develop and manage digital prospecting and remarketing campaigns
  • Develop and implement A/B and multivariate testing methodologies for messaging, calls to action, and conversion funnels, with a focus on improving conversion rates and aligning with business goals.
  • Collaborate with UX/CX, SEO, CRM and analytics stakeholders to optimize funnels and customer journeys
  • Balance national brand awareness efforts with conversion-specific campaigns down the funnel
  • Synthesize data from various sources and deliver actionable insights, based on both qualitative and quantitative sources
  • Assist in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition costs
  • Provide ongoing/weekly/monthly insights and reporting to all stakeholders through an in-depth analysis regarding campaign results and recommendations for continued optimization
  • Maintain consistent brand voice across media placements and 3rd party sites/channels
  • Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identify and test new channels to continue to meet or exceed established critical metrics
  • Provide expertise on incremental paid channels such as Twitter, Twitch, and other platforms
  • Manage relationships with external partners, agencies, or vendors involved in campaign execution.
  • Develop, execute, and optimize paid marketing strategies across key digital channels including Meta properties, Google Ads, and others.
  • Help manage advertising budgets to maximize ROI and ensure efficiency in spending.
  • Create, analyze, and report on performance metrics for campaigns, identifying actionable insights to optimize future initiatives.
  • Ability to present to senior leadership, translating data and results succinctly and effectively
  • Collaborate with sr. brand manager, creative, D2C and agency teams to develop compelling ad creatives, landing pages, and conversion funnels.
  • Stay current on industry trends and competitor strategies to ensure cutting-edge marketing techniques are used.
  • Continuously explore new growth opportunities through emerging platforms, tools, and technologies.
  • Monitor and ensure proper attribution and tracking through tools like Google Analytics, Facebook Pixel, and other marketing attribution platforms.
  • Develop weekly and monthly performance reports and present findings and recommendations to senior leadership.

Qualifications

  • Bachelor‘s degree in Marketing, Business, or related field
  • 3+ years of experience in managing paid/performance media for marketing agencies or CPG/retail/ecommerce brands
  • Proven experience managing large-scale digital campaigns across various platforms (Google, Meta, etc.).
  • Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, and other ad platforms.
  • In-depth understanding of the digital media landscape and ad types across SEM/PPC, display, video and native placements
  • In-depth understanding of SEM/PPC campaign creation and management
  • Experience in creating mutli-channel media plans in support of eCommerce objectives
  • Hands-on experience with Tradedesk (or other RTB platforms), Google ads, tag management.
  • Ability/interest in analyzing metrics/KPIs and transforming into compelling stories
  • Strong understanding and experience with A/B testing fundamentals, implementation, and platforms like Optimizely and Google Optimize, along with expertise in conversion rate optimization and attribution models.
  • Hands-on experience with Unbounce landing page creation, or comparable platform
  • Advanced knowledge of Google Analytics, Google Tag Manager and/or comparable analytics and tag management platforms
  • Experience with creating audience segmentation based on 1st and 3rd party data
  • Superior verbal and written communication skills with the ability to convey complex data and concepts to non-experts
  • Lead internal and external meetings and translate analysis into actionable plans. and considerations to non-experts, and lead both internal and 3rd party status meetings.
  • Individual must be energetic, highly motivated, a self-starter, and driven to succeed.
  • A dynamic, intuitive, strategic thinker and strong team player is a must.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.

Preferred Qualifications

  • Experience in affiliate marketing, programmatic buying, or other digital marketing channels.
  • Certifications in Google Ads, Facebook Blueprint, or similar platforms.
  • Knowledge of SQL, Excel, or other data analysis tools is a plus.
  • Knowledge of and/or experience with the Cannabis industry is a plus.

Additional Requirements

  • Must pass any required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver‘s license
  • Must be a minimum of 21 years of age

#LI-HYBRID

  • Senior Manager, Sports Marketing Analytics

    3 weeks ago

    Chicago, Illinois, United States rEvolution Marketing Full time

    Job OverviewrEvolution Marketing is a leading global sports marketing agency seeking an experienced Senior Manager, Sports Marketing Analytics to join our team. As a key member of our analytics department, you will drive the analysis and development of sports marketing intelligence and strategy for brands and rightsholders.Key ResponsibilitiesLead and coach...

  • Marketing Coordinator

    3 weeks ago

    Chicago, Illinois, United States A Plus Marketing Group Inc. Full time

    About A Plus Marketing Group Inc.A Plus Marketing Group Inc. is a dynamic organization that uses its successes and challenges to evaluate its strengths, build new relationships, and uncover new opportunities.Our Current OpeningsImmediate openings in our Marketing, Sales, and Customer Service departmentsKey ResponsibilitiesYou will be trained in the following...

  • Sales and Marketing Coordinator

    5 days ago

    Chicago, Illinois, United States A Plus Marketing Group Inc. Full time

    Job DescriptionA Plus Marketing Group Inc. seeks a skilled Sales and Marketing Coordinator to join our team. As a key member of our organization, you will be responsible for developing and executing effective sales and marketing strategies to drive business growth.ResponsibilitiesSales and Marketing: Develop and implement sales and marketing plans to drive...

  • Marketing Operations Coordinator

    3 weeks ago

    Chicago, Illinois, United States A Plus Marketing Group Inc. Full time

    Job OverviewA Plus Marketing Group Inc. is a leading advertising and marketing firm in the Chicago area.We offer an excellent compensation package with opportunities for growth, including full training and a chance to join one of the city's top firms.Key ResponsibilitiesAssist with client campaigns, utilizing creative thinking and a competitive...

  • Marketing Manager

    2 weeks ago

    Chicago, United States American Medical Association Full time

    Marketing Manager II Chicago, IL (Hybrid) The American Medical Association (AMA) is the nation‘s largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America‘s physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our...

  • Client Success Manager

    7 days ago

    Chicago, Illinois, United States rEvolution Marketing Full time

    About rEvolution MarketingAt rEvolution, we focus on representing brands in sports and providing our clients with innovative marketing solutions. Our team of experts works closely with clients to understand their goals and develop tailored strategies to achieve success.As a global agency, we have a unique collective of marketing experts built to move the...

  • Product Manager

    3 months ago

    Chicago, United States CPC Marketing Full time

    Company Overview:We build user-focused digital products that help people make better financial decisions. Our mission is to offer relief from financial distress through choice, insight, and access to personalized financial solutions. We help people get out of debt and improve their personal finances.Experience: 4+ years as a product managerReporting To: Head...

  • Manager Marketing

    4 weeks ago

    Chicago, United States James Hardie Building Products Full time

    James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the...

  • Marketing Representative

    3 weeks ago

    Chicago, Illinois, United States A Plus Marketing Group Inc. Full time

    About UsA Plus Marketing Group Inc. is a company that specializes in high-quality products and delivering superior customer experience.We provide brands with the opportunity to connect directly with their target market and capture their attention through exceptional product experiences.Our mission is to empower our clients in their ability to lead and...

  • Market Data Manager

    4 weeks ago

    Chicago, United States Selby Jennings Full time

    Market Data ManagerA leading high-frequency trading firm is hiring a Market Data Manager to establish and lead its U.S. presence within the Market Data Group. As the team’s first U.S.-based hire, you will define the regional market data strategy, foster partnerships with key providers, and integrate data solutions across various internal...

  • Market Data Manager

    4 days ago

    Chicago, United States Selby Jennings Full time

    Market Data ManagerA leading high-frequency trading firm is hiring a Market Data Manager to establish and lead its U.S. presence within the Market Data Group. As the team's first U.S.-based hire, you will define the regional market data strategy, foster partnerships with key providers, and integrate data solutions across various internal...

  • Product Marketing Manager

    3 weeks ago

    Chicago, United States Origami Risk Full time

    Overview: The Product Marketing Manager is responsible for translating the needs of customers and sellers across marketing, sales enablement, product and field initiatives. This person is the go-to-market expert that ensures that customer insights and product marketing strategy supports pipeline, conversion rates through the sales cycle and won deals....

  • Assistant Marketing Manager

    3 weeks ago

    Chicago, United States Create Chicago Full time

    Job DescriptionJob DescriptionJob DescriptionWe are seeking a motivated and experienced Assistant Marketing Manager to support the development and execution of our marketing strategies. The ideal candidate will assist in overseeing marketing campaigns, creating content, analyzing market trends, and helping to drive brand presence. This is a fantastic...

  • Product Marketing Manager

    3 weeks ago

    Chicago, United States PatientIQ Full time

    Product Marketing ManagerABOUT US PatientIQ is a fast-growing health tech company headquartered in Chicago, dedicated to improving patient outcomes through innovative software solutions. Backed by top-tier West Coast venture capital, major hospital investors, and others, PatientIQ is committed to driving advancements in healthcare through technology and...

  • Content Marketing Manager

    2 weeks ago

    Chicago, United States Delta Dental Plans Association Full time

    Company Description As the nations leading dental insurance company, our core purpose is the advancement of the oral health of our customers, partners, and consumers through dental insurance and the philanthropic efforts of Delta Dental companies. Delta Dental Plans Association is a not-for-profit organization. Through our national network of Delta Dental...

  • Product Marketing Manager

    3 weeks ago

    Chicago, United States PatientIQ Full time

    Product Marketing ManagerABOUT US PatientIQ is a fast-growing health tech company headquartered in Chicago, dedicated to improving patient outcomes through innovative software solutions. Backed by top-tier West Coast venture capital, major hospital investors, and others, PatientIQ is committed to driving advancements in healthcare through technology and...

  • Marketing Technology Manager

    4 weeks ago

    Chicago, United States Vedder Price Full time

    Description Vedder Price's Chicago office is looking for a Marketing Technology Manager. The Marketing Technology Manager oversees, plans, and optimizes all marketing-related technologies, taking a proactive role in identifying new opportunities to leverage technology to enhance the firm's practice development and marketing efforts. In association with other...

  • Marketing Manager III

    2 weeks ago

    Chicago, United States Us Tech Solutions Full time

    Job Description: The Event Partner Marketing Manager will be responsible for executing and managing global live events that involve strategic partner, Salesforce. This role combines partner marketing expertise with event management skills to deliver high-impact events that drive engagement, strengthen partnerships, and support mutual business objectives with...

  • Product Marketing Manager

    3 weeks ago

    Chicago, United States smartdept. inc. Full time

    smartdept. is searching for a Product Marketing Managerfor a Fintech investment company client located in WA and NY. The ideal candidate will come with 5+ years of experience. This is a full-time (40 hrs/week) , fully remote, 3-month contract opportunity with the possibility of an extension. $70-$80/hr, depending on level and experience.Product marketing...

  • Product Marketing Manager

    4 weeks ago

    Chicago, United States smartdept. inc. Full time

    smartdept. is searching for a Product Marketing Managerfor a Fintech investment company client located in WA and NY. The ideal candidate will come with 5+ years of experience. This is a full-time (40 hrs/week) , fully remote, 3-month contract opportunity with the possibility of an extension. $70-$80/hr, depending on level and experience.Product marketing...