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Program Manager, Product Marketing

2 months ago


San Francisco, United States Figma Full time

Figma is looking for a Strategic Program Manager to help us scale the way we launch new products within the Product Marketing team. You will work across the various product and product marketing pillars to ensure cross-functional communication, collaboration, and end-to-end product launch coordination.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

  • Lead our Tier 1 and 2 launches with the relevant product marketer and be the cross-functional dot-connector
  • Partner with the Product and Marketing teams to define and update roadmap timelines and launch calendar opportunities
  • Partner with Product Marketing and broader marketing teams to help streamline the way that we bring new products to market
  • Own cross-functional communication of our product launches
  • Own key cross-product touchpoints, like the marketing launch calendar and monthly product newsletter
  • Create templates and tools that improve our product launch processes
  • Build relationships as a liaison to both regional and global teams to understand GTM plans, identify gaps, and brainstorm solutions
  • Work with launch teams to establish KPIs to quantify success and measure progress regularly.
  • Monthly reporting of launch readiness or post-launch execution against KPIs
  • Build excitement around successful launches and encourage knowledge sharing across teams.

We’d love to hear from you if you have:

  • 8+ years in program management or a related role
  • Experience project managing and coordinating cross-functional initiatives
  • Demonstrated ability to learn new products and industries—unafraid to dive into the nitty-gritty technical details
  • Excellent cross-communication and collaboration experience

While it’s not required, it’s an added plus if you have:

  • Experience in Program management within a marketing function
  • Experience with Design tools

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

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