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Marketing Associate

2 months ago

Davis, United States Robert Half Full time

Are you a Marketing Associate looking for a new change? If so, please keep reading I have a manufacturing client in the consumer-packaged goods industry looking to hire a Marketing Associate to their team This is a direct hire position offering a great salary along with benefits This position would work at their office in Davis, CA.


As the Marketing Associate, you would support marketing efforts across both B2B and B2C channels. In this role, you will collaborate with retailers, brokers, and internal teams to drive in-store brand presence, promotions, and online marketing initiatives. This position offers the chance to work closely with a small but dynamic marketing team and influence the company's retail strategies.



Key Responsibilities:

  • Enhance Brand Presence: Support in-store and digital marketing initiatives, including signage, marketing collateral, promotions, brochures, digital assets, and product displays, to increase brand visibility and boost sales.
  • Collaborate with Retailers and Vendors: Build relationships with retailers, brokers, and distributors, ensuring that marketing campaigns align with brand goals and retailer needs.
  • Data-Driven Marketing: Analyze sales data using IRI, SPINS, and other tools to measure the effectiveness of marketing campaigns and optimize strategies.
  • Project Management: Work closely with cross-functional teams to manage the timely execution of marketing materials and long-term promotion planning (often 4-5 months in advance).
  • Trade Shows and Online Presence: Attend trade shows to build relationships and assist with the online ad management for Walmart.com and Target.com.



Qualifications:

  • Experience: A few years of experience in sales, marketing, or retail relations within the consumer-packaged goods (CPG) industry. Good understanding of email and content marketing.
  • Skills: Strong organizational and project management skills. Familiarity with Canva, Adobe Creative, HubSpot, and other marketing tools is a plus.
  • Collaboration: Excellent interpersonal and communication skills, with the ability to work across departments and engage with external partners.


If interested in the Marketing Associate role, please apply today